Brand Knowledge / Articles

A Brief Word

"A Brief Word" is a series of articles in which Gerard Tannam give a brief word on branding.

A Knight In Branding Armour

This, mark you, is a true story: And when he had gathered his court around him, the king turned to his head-steward and asked: "In what state is the royal treasury since this fellow from Islandbridge did perform his wondrous brand of magic?"


IFSC: International Market Leader or No-Man’s Brand?

For almost twenty years, Dublin's International Financial Services Centre has been at the heart of the Celtic Tiger revival.


By Accident Or Design?

The Role Of The Brand In Your Business Success


Genuine Affection

A writer in 'Fast Company' magazine recently suggested that companies that prosper over the long term don't just offer good deals - they exude genuine affection for their customers.


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