Brand Knowledge / Articles

Useful articles about brands and the world they live in.

 

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Debased Metal: Restoring The Currency Of The Olympic Brand

It’s hardly news that the Olympic movement returned from Rio with its precious brand badly tarnished, causing many to question its value to the world.


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Brexit: How To Remain Standing When Two Giants Collide

Whilst a referendum offers the advantage of a clear-cut decision, it’s a crude instrument to use when dealing with the nuances of relationships, whether between countries or people.


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Seven Great Reasons To Brand

What Can Branding Offer To The Small, Local Or Independent Business?


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3 Do’s And Don’ts For Connecting With Customers

Being in the same room as a customer does not a connection make! Here's some ways to connect with customers in a meaningful way.


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3 Do’s And Don’ts For Engaging With Potential Customers

Sometimes, we can be too eager to impress a potential customer rather than focusing on what's important for them during that first meeting.


 

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