We were immensely proud to attend this morning's launch of CopperTrail Creative's new brand identity at the Louis Fitzgerald Hotel in West Dublin.
Why so proud?
CopperTrail's owner, Sharon O'Callaghan, is a recent graduate of our Raising A Brand programme, and has mined a rich seam of purposeful creativity in unearthing the CopperTrail brand identity; one that she's confident will reflect the strong work and productivity ethic that she and her team bring to the business of creating highly effective communications.
We're hoping to tell the Case Story of our work with CopperTrail shortly, but in the meantime, you can follow the trail at www.CopperTrailCreative.com
]]>We were immensely proud to attend this morning's launch of CopperTrail Creative's new brand identity at the Louis Fitzgerald Hotel in West Dublin.
Why so proud? CopperTrail's owner, Sharon O'Callaghan, is a recent graduate of our Raising A Brand programme, and has mined a rich seam of creativity in unearthing the CopperTrail brand identity; one that she's confident will reflect the strong work and productivity ethic that she and her team bring to the business of creating powerful and effective communications.
We're hoping to tell the Case Story of our work with CopperTrail shortly, but in the meantime, you can follow the trail at www.CopperTrailCreative.com
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On May 30th, groups across the country sang in the day and sang out Bealtaine 2010 in a Dawn Chorus with a difference. From Carlow to Dollymount and Youghal to Dundrum, daybreak saw people of all ages vying with the birds as they burst into song.
The Bealtaine Festival, which is coordinated by Islandbridge client Age & Opportunity, invited participants from all over Ireland to 'have dreams and speak them without fear', and Dawn Chorus was just one of hundreds of events where older people danced, sang, painted and prompted a whole range of new works and lively conversations.
To listen to this year's Dawn Chorus, check out the Irish Times Dawn Chorus Slideshow.
]]>Congratulations to the teams at Janssen-Cilag and University College Hospital, Galway following their nomination for an Aramark Healthcare Innovation Award.
The Velcade-At-Home Service is both an innovative and compassionate response to the difficulties faced by patients suffering from Multiple Myeloma (a form of leukemia), which spares them the exhausting twice-a-week journey from remote parts of the country to their treating hospital.
We were privileged to work on the branding of this thoughtful initiative and are delighted to see it recognised at national level as an exemplary model of patient care.
For as anyone who's been seriously ill will tell you, when you're in poor health, there's no place like home.
]]>They say that in the Lee Valley in West Cork, people have worked the land and fished the waters for countless generations. That hard working tradition inspired our client to make clothing that will keep you warm, dry and comfortable whatever the weather.
That same tradition inspired the new look which Lee Valley sported at Showcase, Ireland's Creative Expo at the RDS Dublin and we're proud to have been able to lend a helping hand in the redevelopment of this iconic brand.
Over twenty years on from cutting his first grandfather shirt, Denis and his family continue to design and make high quality Irish country clothing, clothes that will "take you back to a place you thought you'd lost forever." To judge from the reaction of visitors to the Expo, which included both local and international buyers, people the world over will soon be making that journey to the Lee Valley.
]]>If there's a word to express how pleased we are at the prospect of working with the latest David Manley Award winners, then we're confident that RendezVu can help us find it.
The Dublin-based company has taken an innovative gaming approach to language-learning, which enables student-avatars to immerse themselves in a lifelike learning environment, where they can mix with the locals and try out their new skills.
As branding partners to the Awards, we'll be working with RendezVu during 2010 to help them build a brand that will translate into the worldwide success they're aiming for.
To explore this whole new world of translation, visit RendezVu.
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The Persuaders studio was visited by the ghosts of the marketing year just-past in the form of Robert Hayes-McCoy (Copywriter), Denis Goodbody (Adept Advertising) and Gerard Tannam (Islandbridge Brand Development).
In a spirited discussion over champagne and mince pies (no 'bah! humbug!' there), we three joined our host Alex Gibson to cast a cold eye over marketing highlights including Mr. Tayto's 'The Man Inside The Jacket', the JC Decaux Bicycle Scheme, Bulmers Advertising, Love Irish Food & Social Media amongst others.
To listen to the three spectres at the feast, visit:
]]>Angels is described by its founder Nollaig Casey as "a unique Irish experience that will capture the imagination of the general public throughout the latter part of 2009 and early 2010."
The impressive, 8-foot tall fibreglass angels have been offered as a blank canvas to some of Ireland's finest artists, musicians, sports people and leading figures including Neil Jordan, Brian O'Driscoll, The Edge, Ryan Tubridy and Cillian Murphy, who will each decorate an Angel according to their own interpretation of hope. Anyone who watched O'Driscoll burrowing over the try-line earlier this year will await his artistic take on hope with particular interest.
And what brought us along to applaud this particular initiative? We're members of Venture Network, who were also invited to decorate an Angel.
The Angels will be displayed in Dublin Castle until the end of December, when they'll tour selected counties across Ireland before landing again in Dublin where they'll be auctioned in aid of vital charities Gaisce (The President's Award), First Step Georgia and Second Sight.
And no, we didn't miss the irony of Angels daring to tread at a venue which has seen more than its share of devils and fools of late.
Visit Angels - Beacons Of Hope to learn more or to make a donation to one of the three charities.
http://www.angelsbeaconsofhope.ie
The brain-child of Beyond The Boardroom's Niall Devitt and Channelship's Facundo Villaveiran and Fred Caballero, Bloggertone has swiftly built up a significant following both here in Ireland and overseas.
Meanwhile, those expert bloggers around us are writing on subjects as rich and varied as leadership, starting a business and going international.
Check out www.Bloggertone.com for your expert resource for Irish business.
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Whilst those around them lost the run of themselves, Lisney continued to stand for sound advice and expertise.
Now that those carpet-baggers have run for cover, we're delighted to see Lisney stand up and stand out through their simple but elegant TV campaign (developed by one of our favourite agencies, Adept).
For an exclusive viewing of these ads, why not Visit Lisney at their highly-sought after online address.
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The award is given to the enterprise that displays the qualities needed by the successful entrepreneur and gives TravelAce the perfect boost as it prepares for take-off following its successful pilot campaign at Bristol Airport.
TravelAce is a travel companion, offering travel information and guidance at airport sites, online and via mobile.
To file your own flight-plan, visit www.TravelAce.com
]]>After fighting in World War I, Adolf Dassler, known to everyone as Adi, returned to his mother’s house in Germany and started a small business making sports shoes. A couple of years later, his brother Rudolph (Rudi), joined him and they set up a company with the not-very-catchy name of Gebrüder Dassler Schuhfabrik, or the Dassler Brother Shoe Factory.
The brothers continued to make shoes together for nearly 25 years, but decided to part ways in 1948. Both wanted to stay in the sports shoe business, so Rudi set up his own company and called it Puma. Adi also set up a shoe company, but decided to name it after himself and so Adidas was born. On August 18, 1949, 60 years ago this week, Adi registered the company name and its trademark of three parallel stripes.
It is not known why exactly Adi Dassler chose three stripes as his trademark. “There was probably a very practical reason for the three stripes in the first place,” said Brian McGurk, a partner at Bradley McGurk, an Irish brand consultancy. “Maybe it was a point of difference from some other company that had two stripes or four stripes. Maybe the three stripes of leather strengthened the shoe.”
According to international consultancy Interbrand, the Adidas three stripes has a global brand recognition of over 90%. It is one of the world’s most iconic and instantly recognisable brand logos, along with the swoosh of its main competitor, Nike, which dates to 1971, and a host of others.
Without any visual aid, most of us can close our eyes and bring to mind Mc Donalds’ golden arches (1962), the fancy script of Coca-Cola (1886), the three-pointed Mercedes star (1909), Bibendum the Michelin man (1898) or the HMV logo of Nipper the dog peering into a gramophone machine (1900). We have our own famous big-brand logos in Ireland too, including the Guinness harp and the Aer Lingus shamrock.
But why do these brands lodge in our minds? Why, for example, does almost everyone in the world recognise and remember the three stripes of Adidas? “The Adidas three-stripe mark is a strong, confident mark and is world-class in its design,” said Gerard Tannam, co-founder of Islandbridge, also an Irish brand consultancy. “It forms a clear and immediately identifiable shape, which makes it easily recognised. Three is also a very powerful pattern and the human mind seems to be pleased by it.”
Click here to read the full Irish Examiner article.
]]>Islandbridge client Cartan Finegan visited the Rotary Club of Dublin Viking at Buswell's Hotel with Gerard Tannam to introduce the Gap Year Gift (www.GapYearGift.com) to Rotarians and invite introductions and suggestions as to how the model can be promoted even more effectively.
Club President, Donal Brady, spoke of the timeliness of the Gap Year Gift and warmly recommended it to his members.
]]>Invited guests of Ashville Media, Postbank and Islandbridge gathered at Bewleys' Hotel Ballsbridge to hear why it's so important to step out from the crowd to be seen, especially in a downturn when the instinct is to run and hide.
In particular, guests heard how important it is to stay in regular contact with your customers, even when there's no sales agenda.
]]>SmallBusinessCan is a new small business-led initiative enabling SMEs to help themselves by creating and sharing the insights, knowledge and contacts they need to succeed.
Go to SmallBusinessCan to find the ideas, resources and support you need in your business and offer the benefits of your experience to other small business owners.
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