Brand Knowledge / Podcasts

In this episode, we ask whether telling lies makes brand sense and what are the consequences for brand liars.

As children, we’re told we shouldn’t make promises that we can’t keep. Yet, many of the world’s big brands are economical with the truth.

In this episode, we ask whether telling lies makes brand sense and what are the consequences for brand liars.

 

For more on brands: www.islandbridge.com

 

“Cooler At The Edge” by permission of music artist Sonny Condell

Listen to Brand Promises

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Date Posted: May 25 2008 by Islandbridge

Tags: brands, lies, promises
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