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Useful articles about brands and the world they live in.

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  • Brexit: How To Remain Standing When Two Giants Collide June 22, 2018 - Whilst a referendum offers the advantage of a clear-cut decision, it’s a crude instrument to use when dealing with the nuances of relationships, whether between countries or people
  • All Has Changed (But Not Utterly) March 26, 2018 - How The Future Of Marketing Looks Just Like The Past
  • Debased Metal: Restoring The Currency Of The Olympic Brand April 21, 2017 - It’s hardly news that the Olympic movement returned from Rio with its precious brand badly tarnished, causing many to question its value to the world
  • Bridge That Gap March 20, 2017 - 6 Tips On How To Build A Brand That Connects With Customers
  • Faster, Higher, Stronger…Cheater? August 24, 2016 - All over the world this morning, young athletes are shaking themselves awake and taking to the track, the pool and the gym to complete yet another round
  • 2015: The Brand Year In Review December 19, 2015 - With 2015 a year when the Oxford Dictionaries’ Word Of The Year is a pictograph (the ‘tears of joy’ emoji), it’s unsurprising that it was also a year when the idea of a brand took some surprising turns
  • Seven Great Reasons To Brand October 23, 2014 - What Can Branding Offer To The Small, Local Or Independent Business?
  • 3 Do’s And Don’ts For Connecting With Customers May 20, 2014 - Being in the same room as a customer does not a connection make! Here's some ways to connect with customers in a meaningful way
  • 3 Do’s And Don’ts For Engaging With Potential Customers March 20, 2014 - Sometimes, we can be too eager to impress a potential customer rather than focusing on what's important for them during that first meeting
  • Always On My Mind: Three Do’s & Don’ts For A Great Business Relationship February 24, 2014 - We don't mean to, but we often lose focus on our customers and on what they need from us
  • 3 Do’s & Don’ts For Business Growth January 14, 2014 - It's not that we don't work hard enough or fail to plan; it's just that we don't always finish what we started
  • Me And My Big Mouth June 19, 2011 - Six Ways To Lose Friends & Alienate People Online
  • You’ve Got To Have Heart January 26, 2010 - You've got to have heart. Otherwise, even the most inviting stores can become unwelcoming places for your customer
  • Whistle A Happy Tune November 27, 2009 - In times of uncertainty, it's more important than ever that we open our door wide and make our customers welcome to do business with us
  • Hitting The Target September 27, 2009 - In times of uncertainty, it’s more important than ever that we open our door wide and make our customers welcome
  • Creature Comforts July 27, 2009 - So how did the decision to build a brand that doesn’t check in its personality at the door work out for its owners?
  • Sell Me What I Want March 27, 2009 - People are spending, but just not with the same abandon and lack of critical judgement as before
  • The Show Is About To Begin March 27, 2009 - In whichever marketing arena we find ourselves, we must learn to play to our audience and deliver a performance that brings our customers to their feet.
  • Roll Up, Roll Up January 27, 2009 - For the successful brand-owner, there is truly no business like show business, and brands that draw the greatest crowds know how to play to the galleries.
  • In Trust We Brand November 27, 2008 - For the successful brand-owner, there is truly no business like show business, and brands that draw the greatest crowds know
  • All Eyes On The Customer September 27, 2008 - The 'customer bull's-eye' - this is the ideal customer, the one who wants exactly what it is you have to offer
  • A Meeting Of Minds July 27, 2008 - As we know from experience, nothing changes if nothing changes
  • A Knight In Branding Armour June 24, 2008 - This, mark you, is a true story
  • Some Strings Attached June 19, 2008 - Even those of us whose stock-in-trade is persuasion and influence can baulk at the prospect of tackling the big issues of our time
  • Purpose – Built for Success May 27, 2008 - The best taglines capture something of what's on offer to the customer in a catchy and memorable way and can help bring a brand to life
  • Time To Take A Stand March 27, 2008 - It stands to good sense then that the first decision of the business-owner should be made around position and stance
  • Mind The Gap! – The Greatest Gift A Grandparent Can Give February 19, 2008 - The Gap Year Gift is a practical model for grandparents who wish to inspire and reward the action of their grandchildren in tackling third world poverty and disadvantage
  • When Words Fail Us January 27, 2008 - In business, our words are often the first thing our customer sees and hears from us
  • Brandwidth 2007 – The Year In Review January 19, 2008 - It seems 2007 was the year which brought everyone to their feet
  • Let The Mystery Be November 28, 2007 - The typical customer shuns complexity and unnecessary detail. He doesn't have time for it
  • The Leading Role September 28, 2007 - In a real world, the business-owner has many customers, each wanting to be king and each vying for attention
  • Finders Keepers June 28, 2007 - If a customer relationship marketing approach is to truly succeed, it must go to the very heart of the brand relationship and play to its strengths
  • Branding To The Power Of Three May 28, 2007 - Brand-owners are urged to build awareness by stepping out from the crowd and offering something startling and rare
  • When Great Brands Come In Small Packages February 28, 2007 - There are a number of brands that celebrate the individual whilst delivering success to their owners
  • Brandwidth 2006 – The Year In Review January 20, 2007 - A brand called 'you'?
  • Irish Entrepreneur Magazine – A Brand New Start January 19, 2007 - Entrepreneurs can come in all shapes and sizes, but we typically have one thing in common: an eagerness that's difficult to resist
  • All The Riches In The Night December 28, 2006 - The challenge for the host is to rediscover a language of hospitality and to ensure that is spoken throughout the business
  • IFSC: International Market Leader or No-Man’s Brand? November 24, 2006 - For almost twenty years, Dublin's International Financial Services Centre has been at the heart of the Celtic Tiger revival
  • Guests Of The Nation November 8, 2006 - Stories of the hospitality industry that is occasionally in two minds as to how it should treat its guests.
  • By Accident Or Design? September 24, 2006 - The Role Of The Brand In Your Business Success
  • Filling The Space August 4, 2006 - An approach, which invites us to enter a world of make-believe, has the effect of somehow making the world in we operate more real
  • Empty Space June 18, 2006 - The space that lies between a business and its customers and of the importance of stepping in there and taking charge
  • Don’t Stop Me Now! (I’m Having Such A Good Time…) April 20, 2006 - The team at Quality Hotels Ireland decided to set their course to shoot beyond the stars.
  • Business & Finance – Branding Your Start-Up March 20, 2006 - In the absence of a brand, the new business lacks purpose and direction
  • Seven Steps To Brand Success February 21, 2006 - Let's be clear from the outset. The road to brand success is not easy
  • That Certain Something February 2, 2006 - Graduating into leading hoteliers, tourism chiefs and venue managers across the world
  • Brandwidth 2005 – The Year In Review January 20, 2006 - I shop therefore I am?
  • Adding To The Mix December 5, 2005 - So how do we find another way to breathe life into our business and safeguard its future?
  • Jacob Fruitfield – Cool, Clean (and Local) Hero October 24, 2005 - Size matters. Or, at least, that is what the big players like to think.
  • Something Smells Good In The Kitchen October 14, 2005 - PR is defined as the planned and sustained effort to establish and maintain goodwill between an organisation and its public
  • The Magic Ingredient September 19, 2005 - Taking charge of your brand destiny and building a business that stands on its own two feet and really makes a difference.
  • MCANAX Equipment – Putting The Brand To Work May 24, 2005 - You would think the choice a simple one
  • Everyone Can Play May 22, 2005 - Using storytelling to stand out in the marketplace and stand up to the competition
  • Inside Business – I’d Rather Go Blind April 20, 2005 - A Story Of Vision & Courage
  • All Fired Up: David McKernan and Java Republic March 24, 2005 - The story of man is as much the story of fire as it is anything else
  • The Perfect Match March 11, 2005 - If we find the part that our business can play for our customers we can deliver our service or product in a way that offers true competitive advantage
  • Genuine Affection February 24, 2005 - A writer in 'Fast Company' magazine recently suggested that companies that prosper over the long term don't just offer good deals - they exude genuine affection for their customers
  • Building A Great Brand For Your Business January 24, 2005 - To Brand Or Not To Brand? That is the question
  • Bringing It All Back Home January 22, 2005 - Every great business has a great story to tell. The task of every business owner is to find a compelling story and tell it
  • Brandwidth 2004 – The Year In Review January 20, 2005 - The brand is dead! Long live the brand! Some would have it otherwise but last year was one where the brand played on
  • The Road To Success October 12, 2004 - Enjoy a thrilling ride during these early months; the first leg of your journey
  • Tell Me A Story September 15, 2004 - The success of every type of communication we create in business comes down to our ability to tell a good story
  • This Time Its Personal June 26, 2004 - People are much more likely to be moved by story than by argument
  • Telling The Brand Story April 22, 2004 - When we tell our own business story, we have the opportunity to draw our customer audience in on our side
  • The Brand As Story February 11, 2004 - If we can weave our own business experience into a compelling narrative, we stand a much greater chance of engaging with the customer.
  • The Brand In Action December 7, 2003 - Let's take a look at what happens when theory is put into practise.
  • Writing the Recipe for Brand Success October 13, 2003 - In writing the recipe for our brand we are seeking to build as much certainty and consistency as possible into our processes.
  • Choosing Ingredients for your Brand August 23, 2003 - We must resist the temptation to simply lump everything together into the pot, stir it up and hope for the best
  • How To Raise & Keep A Brand June 2, 2003 - The challenge in raising a brand is to describe what sort of people we are, how we relate to others and how that makes us different.
  • Essential Ingredients for Successful Brand Building March 30, 2003 - How To Cook Up A Great Brand For Your Business
  • Keeping The Faith August 25, 2002 - The Road To The Promised Land of Brand Greatness