Podcasts

Curious about how brands play such an important part in our lives? So are we!

Each week, we ask: What’s the story? of some of our favourite brands as they work, rest and play, and go searching for answers.
‘Cooler At The Edge’ by Sonny Condell
‘Jack The Giantkiller’ by Kevin McSherry

Brand Promises

In this episode, we ask whether telling lies makes brand sense and what are the consequences for brand liars.

As children, we’re told we shouldn’t make promises that we can’t keep. Yet, many of the world’s big brands are economical with the truth.

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There Are Lies

Out of sight, out of…what are the important elements in building trust at a distance?

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Barney Brand

Why do so many brands have to make nice? Sometime, grown-up taste is for something a lot less sugary.

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The Brand Plays On

What happens to a brand when it loses some of its top talent?

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The Brand & The Bumblebee

Making a list can be very useful…but not if you’re building a brand.
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