Brand Commentary

The best taglines capture something of what’s on offer to the customer in a catchy and memorable way and can help bring a brand to life

Stories of the hospitality industry that is occasionally in two minds as to how it should treat its guests.

Taking charge of your brand destiny and building a business that stands on its own two feet and really makes a difference.

The success of every type of communication we create in business comes down to our ability to tell a good story

If we can weave our own business experience into a compelling narrative, we stand a much greater chance of engaging with the customer.

We must resist the temptation to simply lump everything together into the pot, stir it up and hope for the best

The challenge in raising a brand is to describe what sort of people we are, how we relate to others and how that makes us different.