Brandwidth 2020 – The Year In Review
Although 2020 will be forever branded indelibly in our minds as the year of Covid-19, hindsight may find it more remarkable as the year the science fought back.
Read moreAlthough 2020 will be forever branded indelibly in our minds as the year of Covid-19, hindsight may find it more remarkable as the year the science fought back.
Read moreGerard Tannam, in his Guest Blog on Bizplus, November 18th 2019, wrote: Great brands like Barry’s Tea and Lyons Tea
Read moreMarketing Matters, is a new series from The Marketing Institute of Ireland, featuring perspectives from the most senior and accomplished marketers in Ireland.
In this issue, Gerard Tannam of Islandbridge Brand Development discusses his career, the challenges facing marketers today, his advice on how to be a great marketer and his favourite marketing campaign of all time.
Read moreWhilst a referendum offers the advantage of a clear-cut decision, it’s a crude instrument to use when dealing with the nuances of relationships, whether between countries or people
Read moreHow The Future Of Marketing Looks Just Like The Past
Read moreIt’s hardly news that the Olympic movement returned from Rio with its precious brand badly tarnished, causing many to question its value to the world
Read moreAll over the world this morning, young athletes are shaking themselves awake and taking to the track, the pool and the gym to complete yet another round
Read moreUseful articles about brands and the world they live in.
Read moreWith 2015 a year when the Oxford Dictionaries’ Word Of The Year is a pictograph (the ‘tears of joy’ emoji), it’s unsurprising that it was also a year when the idea of a brand took some surprising turns
Read moreAs we know from experience, nothing changes if nothing changes
Read moreLaunch of a New Irish Hotel Brand – Maldron Hotels
Read moreThis, mark you, is a true story
Read moreThe best taglines capture something of what’s on offer to the customer in a catchy and memorable way and can help bring a brand to life
Read moreIn business, our words are often the first thing our customer sees and hears from us
Read moreIt seems 2007 was the year which brought everyone to their feet
Read moreThe typical customer shuns complexity and unnecessary detail. He doesn’t have time for it
Read moreBrand-owners are urged to build awareness by stepping out from the crowd and offering something startling and rare
Read moreThere are a number of brands that celebrate the individual whilst delivering success to their owners
Read moreA brand called ‘you’?
Read moreEntrepreneurs can come in all shapes and sizes, but we typically have one thing in common: an eagerness that’s difficult to resist
Read moreFor almost twenty years, Dublin’s International Financial Services Centre has been at the heart of the Celtic Tiger revival
Read moreStories of the hospitality industry that is occasionally in two minds as to how it should treat its guests.
Read moreThe team at Quality Hotels Ireland decided to set their course to shoot beyond the stars.
Read moreGraduating into leading hoteliers, tourism chiefs and venue managers across the world
Read moreI shop therefore I am?
Read moreSo how do we find another way to breathe life into our business and safeguard its future?
Read moreSize matters. Or, at least, that is what the big players like to think.
Read morePR is defined as the planned and sustained effort to establish and maintain goodwill between an organisation and its public
Read moreTaking charge of your brand destiny and building a business that stands on its own two feet and really makes a difference.
Read moreYou would think the choice a simple one
Read moreUsing storytelling to stand out in the marketplace and stand up to the competition
Read moreA Story Of Vision & Courage
Read moreThe story of man is as much the story of fire as it is anything else
Read moreIf we find the part that our business can play for our customers we can deliver our service or product in a way that offers true competitive advantage
Read moreA writer in ‘Fast Company’ magazine recently suggested that companies that prosper over the long term don’t just offer good deals – they exude genuine affection for their customers
Read moreTo Brand Or Not To Brand? That is the question
Read moreEvery great business has a great story to tell. The task of every business owner is to find a compelling story and tell it
Read moreThe brand is dead! Long live the brand! Some would have it otherwise but last year was one where the brand played on
Read moreEnjoy a thrilling ride during these early months; the first leg of your journey
Read moreThe success of every type of communication we create in business comes down to our ability to tell a good story
Read moreIf we can weave our own business experience into a compelling narrative, we stand a much greater chance of engaging with the customer.
Read moreLet’s take a look at what happens when theory is put into practise.
Read moreWe must resist the temptation to simply lump everything together into the pot, stir it up and hope for the best
Read moreThe challenge in raising a brand is to describe what sort of people we are, how we relate to others and how that makes us different.
Read moreThe Road To The Promised Land of Brand Greatness
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