Delivered from the Business Intelligence & Market Research Stage, Building Bridges To Your Market is a highly interactive session delivering a practical framework for targeting new business in your current & new markets.
Building Bridges To Your Market (14.30 – 15.00) aims to leave participants with:
- A clear sense of how a brand works (in particular how it bridges the gap between buyer and seller)
- A basis on which to assess and profile their Best Customers in their current / traditional markets
- A basis on which to profile their Best Customers in new sectors or markets & determine which sector or market(s) is most likely to contain new Best Customers