Mind The Gap

We’re proud brand partners in the Gap Year Gift initiative, which launches in Dublin on February 11th.

A brainchild of our colleague, retired businessman Cartan Finegan, the GYG model is a practical model for grandparents who wish to inspire and reward the action of their grandchildren in tackling third world poverty and disadvantage. Gerard first worked with Cartan on the Fly The Flag campaign for the National Safety Council in 1999, which offered a blueprint for much of the thinking and activities around road safety in the years since. When Cartan talked about his ambitious idea for an inspiring and practical Gap Year Gift model, Gerard didn’t require much persuasion to come on board to help make it happen.