Our client, Dublin City Council Sports & Fitness Centres, invite their customers to go to great lengths for charity.
The challenge at each Centre is to have people ‘swim the M50’, a combined total of 45km (that’s 1,800 lengths of the pool) whilst raising money for a local charity. Fit for purpose indeed!
Admission to the Centres is free on the day, with participants and fans being invited to donate to a local charity collecting at each of the Centres.
Swim The M50 was devised to mark the rebranding of Dublin City Council’s Sports & Fitness Centres and aims to create an added buzz and excitement to each Centre at the heart of their community.