Every business has a brand, strong or weak.
Would you swap your regular toothpaste for another? Or change accountant on a whim?
We all choose products and services we trust, understand and relate to. Your business is no different.
You should tackle your brand if you have difficulty in winning or keeping customers (or even attracting their attention in the first place). You should take action if you’re always losing out to second-rate competitors or have customers who can’t see what makes you different from the others.
Most of all, you should grasp the nettle if you’re constantly being beaten down on price (for truly strong brands, pricing is rarely an issue).
A Helping Hand
We’ve worked with brands including Aussie Ice, Topaz Energy, Leman Solicitors, McGowan’s Print, Dublin City Council’s Sports & Fitness Centres and Lisney Auctioneers to move them to a position of real strength in their markets, resulting in much better sales figures and, in some cases, triple-digit growth.
Is your company losing faith in what you do and why you do it?
If you would like to talk to us about refreshing and re-invigorating your brand, contact gerard@Islandbridge.com or phone +353 1 495 3330