A business without customers is no longer a business. Branding is about winning and keeping customers. It is about influencing choice.
A strong brand makes it clear to both you and your customer what you have to offer and why that matters to them. A great brand helps you build a powerful and enduring relationship with your customer and provides a solid basis for a successful business. It ensures that everything you do and say supports that relationship and encourages choice.
Should I Brand?
Every business has a brand, strong or weak. You should tackle your brand if you have difficulty in winning or keeping customers (or even attracting their attention in the first place).
When they first come to us, some of our clients describe losing out to inferior competition or being dragged into a price war (where only the one with the deepest pockets is left standing). Others have a great relationship with their customers and want to keep it that way. We have clients too that have a great product or service but struggle to say what makes them different.
That’s where branding really comes into its own. A great brand helps you stand out in your market and stand up to the competition.
If you are ambitious, make the decisions (or have a real say in how they are made) and want to build a business that plays to its strengths, contact gerard@Islandbridge.com or phone +353 1 495 3330