To the Circular Bar at the newly-opened Radisson in Dublin, where we continued our long association with the Persuaders Radio Programme & Podcast and its increasingly popular Pudding Club.
John Kearon of UK online market research company Brainjuicer was guest speaker for the gathering of Persuaders’ listeners and debunked some popular myths around communication and innovation.
My own favourite was his rubbishing of the notion that we largely follow our own preference and judgement when it comes to brand choice. Instead, John insists that ours is much more of a herd mentality, with each of us looking to our neighbours for a lead and following the apparent wisdom of the crowd.
Looking around at the nodding heads of my fellow marketers, I couldn’t have agreed more!