Interview with CRM Ireland
Gerard Tannam, the managing partner of Islandbridge suggests why stories work.
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By Accident Or Design?
The Role Of The Brand In Your Business Success
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Filling The Space
An approach, which invites us to enter a world of make-believe, has the effect of somehow making the world in we operate more real
Read moreOf A Delegate Disposition?
SMILE 2006 – Hospitality Sales & Marketing Conference – Tuesday 10th October at Guinness Storehouse
Read moreLet Them Eat Cake?
Gerard will storm The Persuaders Radio Show on Bastille Day, July 14th, as guest presenter stepping in for Alex Gibson.
Read moreWe Have Cast Off!
After weeks of making ready, The Brief Word Podcast is all set to slip her moorings and sail with the next tide
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Empty Space
The space that lies between a business and its customers and of the importance of stepping in there and taking charge
Read moreAll the World’s a Stage..?
Too often, the relationship between a business and its customers can seem uninspired, the shared space between us flat and two-dimensional.
Read moreLooking After Number One?
Persuaders Marketing Podcast is currently the hottest download amongst the several hundreds of marketing podcasts available worldwide through iTunes.
Read moreBreak A Leg
Client and collaborator Jikijela’s new brand stepped centre-stage for the first time on April 25th when the redeveloped website went live at jikijela.com
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Don’t Stop Me Now! (I’m Having Such A Good Time…)
The team at Quality Hotels Ireland decided to set their course to shoot beyond the stars.
Read moreBrand New Start
Business & Finance Magazine asked Islandbridge to offer some thoughts on their recent Special on Business Start-ups.
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Business & Finance – Branding Your Start-Up
In the absence of a brand, the new business lacks purpose and direction
Read moreSlowburner
Islandbridge join forces again with artist Carmel Mooney
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Seven Steps To Brand Success
Let’s be clear from the outset. The road to brand success is not easy
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That Certain Something
Graduating into leading hoteliers, tourism chiefs and venue managers across the world
Read moreA Powerful Draw
Illustrator Kevin McSherry wins at Illustrators of Ireland Awards
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Brandwidth 2005 – The Year In Review
I shop therefore I am?
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Adding To The Mix
So how do we find another way to breathe life into our business and safeguard its future?
Read moreAnd the winner is…
The 9th Annual HSMAI Sales & Marketing Awards ceremony will be held in the Burlington on October 25th 2006
Read moreI’d walk a thousand miles for one of your…
SMILE 2006 – Hospitality Sales & Marketing Conference
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Jacob Fruitfield – Cool, Clean (and Local) Hero
Size matters. Or, at least, that is what the big players like to think.
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Something Smells Good In The Kitchen
PR is defined as the planned and sustained effort to establish and maintain goodwill between an organisation and its public
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The Magic Ingredient
Taking charge of your brand destiny and building a business that stands on its own two feet and really makes a difference.
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MCANAX Equipment – Putting The Brand To Work
You would think the choice a simple one
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Everyone Can Play
Using storytelling to stand out in the marketplace and stand up to the competition
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Inside Business – I’d Rather Go Blind
A Story Of Vision & Courage
Read moreEffective Storytelling is at the Centre of Brandbuilding
Islandbridge feature in Sunday Business Post article By Catherine O’Mahony
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All Fired Up: David McKernan and Java Republic
The story of man is as much the story of fire as it is anything else
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The Perfect Match
If we find the part that our business can play for our customers we can deliver our service or product in a way that offers true competitive advantage
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Genuine Affection
A writer in ‘Fast Company’ magazine recently suggested that companies that prosper over the long term don’t just offer good deals – they exude genuine affection for their customers
Read moreWaterford Sparkles
Islandbridge’s Gerard Tannam features in Business & Finance article
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Building A Great Brand For Your Business
To Brand Or Not To Brand? That is the question
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Bringing It All Back Home
Every great business has a great story to tell. The task of every business owner is to find a compelling story and tell it
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Brandwidth 2004 – The Year In Review
The brand is dead! Long live the brand! Some would have it otherwise but last year was one where the brand played on
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The Road To Success
Enjoy a thrilling ride during these early months; the first leg of your journey
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Tell Me A Story
The success of every type of communication we create in business comes down to our ability to tell a good story
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This Time Its Personal
People are much more likely to be moved by story than by argument
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Telling The Brand Story
When we tell our own business story, we have the opportunity to draw our customer audience in on our side
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The Brand As Story
If we can weave our own business experience into a compelling narrative, we stand a much greater chance of engaging with the customer.
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The Brand In Action
Let’s take a look at what happens when theory is put into practise.
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Writing the Recipe for Brand Success
In writing the recipe for our brand we are seeking to build as much certainty and consistency as possible into our processes.
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Choosing Ingredients for your Brand
We must resist the temptation to simply lump everything together into the pot, stir it up and hope for the best
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How To Raise & Keep A Brand
The challenge in raising a brand is to describe what sort of people we are, how we relate to others and how that makes us different.
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Essential Ingredients for Successful Brand Building
How To Cook Up A Great Brand For Your Business
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Keeping The Faith
The Road To The Promised Land of Brand Greatness
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