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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Irish Entrepreneur Magazine – A Brand New Start

19th January 200714th February 2019 Islandbridge

Entrepreneurs can come in all shapes and sizes, but we typically have one thing in common: an eagerness that’s difficult to resist

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

All The Riches In The Night

28th December 200626th February 2019 admin The Blend

The challenge for the host is to rediscover a language of hospitality and to ensure that is spoken throughout the business

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NEWS NEWS & EVENTS 

Could Madam Be Persuaded..?

16th December 200627th January 2019 Islandbridge

Persuaders launch with its biologically revamped and repackaged formula

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NEWS NEWS & EVENTS 

Lights! Mouseclick! Action!

27th November 200627th January 2019 Islandbridge

We’re thrilled with the news that our client Action Recruitment has recently launched their new website to very positive reviews

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ARTICLES Brand Commentary BRAND KNOW-HOW Published Articles 

IFSC: International Market Leader or No-Man’s Brand?

24th November 200626th February 2019 admin A Brief Word

For almost twenty years, Dublin’s International Financial Services Centre has been at the heart of the Celtic Tiger revival

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Guests Of The Nation

8th November 200626th February 2019 admin The Blend

Stories of the hospitality industry that is occasionally in two minds as to how it should treat its guests.

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NEWS NEWS & EVENTS 

We’re Big On The Little Things

27th October 200627th January 2019 Islandbridge

Islandbridge client Quality Hotels pick up Best Advertising Campaign at HSMAI Awards

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NEWS NEWS & EVENTS 

What’s The Big Idea?

22nd October 200627th January 2019 Islandbridge

Gerard Tannam to present ‘What’s The Big Idea – Branding For Success From The Get-Go’ at Invent.

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NEWS NEWS & EVENTS 

Ryder Cup’s Magic Touch

27th September 200627th January 2019 Islandbridge

Islandbridge client, MagicTouch Partners, play a vital part in serving up Ryder Cup success.

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NEWS NEWS & EVENTS 

Interview with CRM Ireland

27th September 200627th January 2019 Islandbridge

Gerard Tannam, the managing partner of Islandbridge suggests why stories work.

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

By Accident Or Design?

24th September 200626th February 2019 admin A Brief Word

The Role Of The Brand In Your Business Success

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Client Brand Stories Published Articles 

Filling The Space

4th August 20067th March 2019 admin The Blend

An approach, which invites us to enter a world of make-believe, has the effect of somehow making the world in we operate more real

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NEWS NEWS & EVENTS 

Of A Delegate Disposition?

27th July 200627th January 2019 Islandbridge

SMILE 2006 – Hospitality Sales & Marketing Conference – Tuesday 10th October at Guinness Storehouse

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NEWS NEWS & EVENTS 

Let Them Eat Cake?

11th July 200627th January 2019 Islandbridge

Gerard will storm The Persuaders Radio Show on Bastille Day, July 14th, as guest presenter stepping in for Alex Gibson.

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NEWS NEWS & EVENTS 

We Have Cast Off!

22nd June 200627th January 2019 Islandbridge

After weeks of making ready, The Brief Word Podcast is all set to slip her moorings and sail with the next tide

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Empty Space

18th June 20067th March 2019 admin The Blend

The space that lies between a business and its customers and of the importance of stepping in there and taking charge

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NEWS NEWS & EVENTS 

All the World’s a Stage..?

11th June 200627th January 2019 Islandbridge

Too often, the relationship between a business and its customers can seem uninspired, the shared space between us flat and two-dimensional.

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NEWS NEWS & EVENTS 

Looking After Number One?

12th May 200627th January 2019 Islandbridge

Persuaders Marketing Podcast is currently the hottest download amongst the several hundreds of marketing podcasts available worldwide through iTunes.

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NEWS NEWS & EVENTS 

Break A Leg

27th April 200627th January 2019 Islandbridge

Client and collaborator Jikijela’s new brand stepped centre-stage for the first time on April 25th when the redeveloped website went live at jikijela.com

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Client Brand Stories Published Articles 

Don’t Stop Me Now! (I’m Having Such A Good Time…)

20th April 20067th March 2019 admin The Blend

The team at Quality Hotels Ireland decided to set their course to shoot beyond the stars.

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NEWS NEWS & EVENTS 

Brand New Start

27th March 200627th January 2019 Islandbridge

Business & Finance Magazine asked Islandbridge to offer some thoughts on their recent Special on Business Start-ups.

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Business & Finance – Branding Your Start-Up

20th March 200614th February 2019 Islandbridge Business & Finance

In the absence of a brand, the new business lacks purpose and direction

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NEWS NEWS & EVENTS 

Slowburner

27th February 200627th January 2019 Islandbridge

Islandbridge join forces again with artist Carmel Mooney

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Seven Steps To Brand Success

21st February 200614th February 2019 admin The Pitch

Let’s be clear from the outset. The road to brand success is not easy

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Client Brand Stories Published Articles 

That Certain Something

2nd February 20067th March 2019 admin The Blend

Graduating into leading hoteliers, tourism chiefs and venue managers across the world

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NEWS NEWS & EVENTS 

A Powerful Draw

27th January 200627th January 2019 Islandbridge

Illustrator Kevin McSherry wins at Illustrators of Ireland Awards

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ARTICLES Brand Commentary BRAND KNOW-HOW Published Articles 

Brandwidth 2005 – The Year In Review

20th January 200614th February 2019 Islandbridge

I shop therefore I am?

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ARTICLES Brand Commentary BRAND KNOW-HOW Client Brand Stories Published Articles 

Adding To The Mix

5th December 200514th February 2019 admin The Blend

So how do we find another way to breathe life into our business and safeguard its future?

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NEWS NEWS & EVENTS 

And the winner is…

27th October 200527th January 2019 Islandbridge

The 9th Annual HSMAI Sales & Marketing Awards ceremony will be held in the Burlington on October 25th 2006

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NEWS NEWS & EVENTS 

I’d walk a thousand miles for one of your…

27th October 200527th January 2019 Islandbridge

SMILE 2006 – Hospitality Sales & Marketing Conference

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ARTICLES Brand Commentary BRAND KNOW-HOW Published Articles 

Jacob Fruitfield – Cool, Clean (and Local) Hero

24th October 200514th February 2019 admin The Pitch

Size matters. Or, at least, that is what the big players like to think.

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ARTICLES Brand Commentary BRAND KNOW-HOW Client Brand Stories Published Articles 

Something Smells Good In The Kitchen

14th October 200514th February 2019 admin The Blend

PR is defined as the planned and sustained effort to establish and maintain goodwill between an organisation and its public

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

The Magic Ingredient

19th September 200514th February 2019 admin The Blend

Taking charge of your brand destiny and building a business that stands on its own two feet and really makes a difference.

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ARTICLES Brand Commentary BRAND KNOW-HOW Client Brand Stories Published Articles 

MCANAX Equipment – Putting The Brand To Work

24th May 200514th February 2019 admin The Pitch

You would think the choice a simple one

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ARTICLES Brand Commentary BRAND KNOW-HOW Client Brand Stories Published Articles 

Everyone Can Play

22nd May 200514th February 2019 admin The Blend

Using storytelling to stand out in the marketplace and stand up to the competition

Read more
ARTICLES Brand Commentary BRAND KNOW-HOW Client Brand Stories Published Articles 

Inside Business – I’d Rather Go Blind

20th April 200514th February 2019 Islandbridge

A Story Of Vision & Courage

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NEWS NEWS & EVENTS 

Effective Storytelling is at the Centre of Brandbuilding

27th March 200527th January 2019 Islandbridge

Islandbridge feature in Sunday Business Post article By Catherine O’Mahony

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ARTICLES Brand Commentary BRAND KNOW-HOW Published Articles 

All Fired Up: David McKernan and Java Republic

24th March 200514th February 2019 admin The Pitch

The story of man is as much the story of fire as it is anything else

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ARTICLES Brand Commentary BRAND KNOW-HOW Published Articles 

The Perfect Match

11th March 200514th February 2019 admin The Blend

If we find the part that our business can play for our customers we can deliver our service or product in a way that offers true competitive advantage

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ARTICLES Brand Commentary BRAND KNOW-HOW Published Articles 

Genuine Affection

24th February 200514th February 2019 admin A Brief Word

A writer in ‘Fast Company’ magazine recently suggested that companies that prosper over the long term don’t just offer good deals – they exude genuine affection for their customers

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NEWS NEWS & EVENTS 

Waterford Sparkles

27th January 200527th January 2019 Islandbridge

Islandbridge’s Gerard Tannam features in Business & Finance article

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Building A Great Brand For Your Business

24th January 200514th February 2019 admin The Pitch

To Brand Or Not To Brand? That is the question

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ARTICLES Brand Commentary BRAND KNOW-HOW Client Brand Stories Published Articles 

Bringing It All Back Home

22nd January 200514th February 2019 admin The Blend

Every great business has a great story to tell. The task of every business owner is to find a compelling story and tell it

Read more
ARTICLES Brand Commentary BRAND KNOW-HOW Published Articles 

Brandwidth 2004 – The Year In Review

20th January 200514th February 2019 Islandbridge

The brand is dead! Long live the brand! Some would have it otherwise but last year was one where the brand played on

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ARTICLES Brand Commentary BRAND KNOW-HOW Client Brand Stories Published Articles 

The Road To Success

12th October 200414th February 2019 admin The Blend

Enjoy a thrilling ride during these early months; the first leg of your journey

Read more
ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Tell Me A Story

15th September 200414th February 2019 admin The Blend

The success of every type of communication we create in business comes down to our ability to tell a good story

Read more
ARTICLES BRAND KNOW-HOW Brand Tools & Tips 

This Time Its Personal

26th June 200413th February 2019 admin The Blend

People are much more likely to be moved by story than by argument

Read more
ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Telling The Brand Story

22nd April 200414th February 2019 admin The Blend

When we tell our own business story, we have the opportunity to draw our customer audience in on our side

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

The Brand As Story

11th February 200414th February 2019 admin The Blend

If we can weave our own business experience into a compelling narrative, we stand a much greater chance of engaging with the customer.

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

The Brand In Action

7th December 200314th February 2019 admin Aer Lingus, The Blend

Let’s take a look at what happens when theory is put into practise.

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Writing the Recipe for Brand Success

13th October 200314th February 2019 admin The Blend

In writing the recipe for our brand we are seeking to build as much certainty and consistency as possible into our processes.

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Choosing Ingredients for your Brand

23rd August 200314th February 2019 admin The Blend

We must resist the temptation to simply lump everything together into the pot, stir it up and hope for the best

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

How To Raise & Keep A Brand

2nd June 20037th March 2019 admin The Blend

The challenge in raising a brand is to describe what sort of people we are, how we relate to others and how that makes us different.

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Client Brand Stories Published Articles 

Essential Ingredients for Successful Brand Building

30th March 20037th March 2019 admin The Blend

How To Cook Up A Great Brand For Your Business

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Keeping The Faith

25th August 200214th February 2019 admin The Pitch

The Road To The Promised Land of Brand Greatness

Read more
  • Next →

Case Stories

  • Timewise Systems

    When Time Is Of The Essence: The story of how one company forged a vital link in the supply chain.

  • Bonner

    The Measure of Greatness: The story of how one family business stepped up to the mark.

  • Clongriffin Town

    Hometown Hero: The story of how one man’s field of dreams became a reality.

View all case stories

ISLANDBRIDGE BRAND DEVELOPMENT

Unit 9 The Business Centre
Fonthill Industrial Park, Dublin
D22 XK59, Ireland.
+353 1 495 3330
[email protected]

MEMBER OF

The Marketing Institute RDS Convention Centre Open Doors Initiatives

BREAKING STORIES

  • A Legacy: Building A Bridge of Lives
  • Branding for SMEs – A Guide
  • Gerard Tannam: Brandbuilder & Keynote Speaker
  • A Reality Check: Bridging the Gap Between Perception & Truth
  • Brand-building for Competitive Advantage
  • How to make business a handshake rather than an arm wrestle
  • How To Play Follow-The-Leader (Without Being Led Astray)
  • Make Your Brand The Bridge To Recovery
  • Take On A Hard Thought Battle To Stand Out From Your Rivals
  • Like A Virgin, Sold For (Almost) The Very First Time

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