Bonner: Setting Standards You Can Trust
Our client Bonner, one of Ireland’s leading instrumentation specialists, raises the bar even higher through the launch of their new Instrumentation Programme.
Read moreOur client Bonner, one of Ireland’s leading instrumentation specialists, raises the bar even higher through the launch of their new Instrumentation Programme.
Read moreWhilst a referendum offers the advantage of a clear-cut decision, it’s a crude instrument to use when dealing with the nuances of relationships, whether between countries or people
Read moreHow The Future Of Marketing Looks Just Like The Past
Read moreHost Alex Gibson dedicates this edition of The Persuaders to a discussion with Gerard on the challenges facing SMEs in
Read moreBranding is something we leave to the marketing department. Because branding is really about our logo, right? How very wrong!
Read moreA strong brand is good for business. Branding for SMEs – A Guide serves as a real bridge to practical action, and is packed with insights, tools and techniques to help small and medium enterprises to build robust brand infrastructures.
Read moreA reality check serves as a powerful tool for navigating the complex terrain where perception and truth intersect.
Read moreA strong brand is especially important for small businesses, which are unlikely to have the spending power or marketing resources available to larger competitors. The smaller business can play to the strengths of its brand relationship with its customers to distinguish it from other businesses in the marketplace, and so level the playing field.
Read moreToo often, as a business grows the customer gets left behind. When a brand is understood to reflect the relationship between the buyer and the seller, then a thoughtful, fair, and fruitful exchange is much more likely to be the result, which makes for better business all-round.
Read moreIn 2021, leadership is often confused with prominence or notoriety. Yet, each of us is tasked with leadership, whether we like it or not, and must carefully decide our course of action before inviting others to join us or choosing who to follow.
Read moreA brand helps an individual make an informed decision about the purchase they’re looking to make. View your brand through this prism as we enter this recovery period, says Gerard Tannam
Read moreSharing knowledge and expertise is a cost-effective way of establishing your company as a leader in its field, finds Sandra O’Connell in the Sunday Times of September 26th, 2021
Read moreEver feel like you’ve just been bought and sold?
Read moreWhen Time Is Of The Essence: The story of how one company forged a vital link in the supply chain.
Read moreHey, did you see that? A flash of brilliance. Our lockdown walks along the river Dodder have been enlivened
Read moreAlthough 2020 will be forever branded indelibly in our minds as the year of Covid-19, hindsight may find it more remarkable as the year the science fought back.
Read moreIn 2020, to be social is to potentially put yourself and others in your social circles in harm’s way, so how do we rethink and reconfigure our society for both the individual and the common good?
Read moreHometown Hero: The story of how one man’s field of dreams became a reality.
Read moreAs supporters of Ireland’s Open Doors Initiative, we’re delighted to offer our online Building Your Bridge To Opportunity Training Course on July 13th & 14th to help open some of those closed doors.
Read moreIn business, there are few changes as significant as a rebrand.
As your brand reflects the relationship you have with your customers, it’s understandable that many business leaders feel trepidation at the thought of undertaking a rebrand.
It’s incredibly tempting to start the new year with a list of goals you want to accomplish in the next 12 months. But, while the intention is very good, executing on multiple goals may turn out to be more onerous than you thought.
Read moreHappy Returns: The story of how an extraordinary organisation brought its message home.
Read moreDon’t get us wrong; logos play a big role in helping to embed your brand’s visual identity in people’s minds.
Read moreIslandbridge CEO Gerard Tannam’s submission to the Annual Unconference CongRegation.ie 2019, for presentation on 23rd November in Cong, Co. Galway.
Read moreGerard Tannam, in his Guest Blog on Bizplus, November 18th 2019, wrote: Great brands like Barry’s Tea and Lyons Tea
Read moreRebranding can get you noticed and help you to expand. Sandra O’Connell finds out how to go about changing firm’s identity.
Read moreJust as it takes two to tango, two separate elements must join forces to create a successful brand. Namely, these are the social and technical elements that go into building a brand that people love and customers buy into.
Read moreMarketing Matters, is a new series from The Marketing Institute of Ireland, featuring perspectives from the most senior and accomplished marketers in Ireland.
In this issue, Gerard Tannam of Islandbridge Brand Development discusses his career, the challenges facing marketers today, his advice on how to be a great marketer and his favourite marketing campaign of all time.
Read moreOur CEO, Gerard Tannam, was interviewed by Sales Specialist Marcus Caucus on his Inquisitor Podcast (@The_Inquisitor); listen in as Gerard
Read moreBack to nature – The story of how a premium clothing brand rediscovered the source of its power
Read moreSo how do we help? We listen to the stories that you and your customers tell about your business. We
Read moreSo how do we help? We listen to the stories that you and your customers tell about your business
Read moreHitting the Sweet Spot – The story of how a premium ice cream rode the big wave to the top.
Read moreA Story Of Vision & Courage
Read moreFuture Event Listings Past Event Listings
Read moreOur ears are burning! When we go to buy from someone for the first time, we find it’s reassuring to
Read moreBringing It All Home – There ever, the story of a Killarney original.
Read moreWe help identify your strengths and match them with your market, to build a brand that supports and drives your business.
Read moreIn our work, we draw on the best people we know to bring our clients’ stories to life. This circle
Read moreWe have no interest in branding for its own sake (fun and all as it can be) so are always looking to link our work on brands to measurable results.
Read moreWe’re committed to the give and take of business development so we always choose networks that allow us to generate and exchange opportunities to do business with good people.
Read moreYour brand reflects your relationship with customers, the strength and the breadth of the relationship between you and your market.
Read moreWe’re based in Dublin, Ireland (you’d be surprised how many people think we’re just down the road from them whatever
Read moreNew limousine service hits the town – entrepreneurs invite us to sit back and enjoy the ride.
Read moreEvery business has a brand, strong or weak. Which is yours?
Would you swap your regular toothpaste for another? Or change accountant on a whim?
Probably not.
We all choose products and services we trust, understand and relate to. Your business is no different.
You should tackle your brand if you have difficulty in winning or keeping customers (or even attracting their attention in the first place). You should take action if you’re always losing out to second-rate competitors or have customers who can’t see what makes you different from the others.
Most of all, you should grasp the nettle if you’re constantly being beaten down on price (for truly strong brands, pricing is rarely an issue).
Read moreA great brand helps you build a powerful and enduring relationship with your customer and provides a solid basis for a successful business.
Back in the days when Kevin Costner was a coming force in Hollywood, he made the film ‘Field of Dreams’ in which he played Iowa farmer Ray Kinsella, a driven individual who is inspired to build a baseball field on his farm when he hears a voice in his corn field tell him, “If you build it, he will come.”
But as an ambitious business-owner, you can’t afford to simply build your business and hope that customers will come.
Instead, you need to carefully plot your position in your market, determine why customers will buy from you (rather than from your competitors or not at all) and plan how you intend to influence them to choose you.
Read moreOur clients come in various shapes and sizes and work in all sorts of businesses. For each of them, success means something different. What they have in common is their ambition to be the best at what they do.
Read moreA business without customers is no longer a business. Branding is about winning and keeping customers. It is about influencing
Read moreSandyford BID helps businesses in Sandyford through monthly Lunchtime Briefings on topics that can help provide learning on key areas.
Read moreToo often, that great innovative leap forward sees people left behind. More and more, we need innovation to bridge the
Read moreWhat are cookies Cookies are small text files that are placed on your computer by websites that you visit. They
Read moreIt’s hardly news that the Olympic movement returned from Rio with its precious brand badly tarnished, causing many to question its value to the world
Read more6 Tips On How To Build A Brand That Connects With Customers
Read moreThe song says there’s three steps to heaven, but what if you’re unable to take even those few steps to enjoy the heavenly coffee or food in that highly-recommended cafe?
Read moreEver been tempted to knock on a stranger’s door and ask if you can park in their vacant driveway for a couple of hours whilst you do your shopping?
Read moreWith many small children spending a great part of their day in the care of others, particularly in the pre-school environment, out of sight shouldn’t necessarily mean out of mind and unrecorded.
Read moreAll over the world this morning, young athletes are shaking themselves awake and taking to the track, the pool and the gym to complete yet another round
Read moreYou know it shouldn’t hurt but somehow it does. That crushing disappointment as you notice the dent in your pride and joy in the carpark is nothing like the dent in your wallet you fear it will take to fix it
Read moreAs any parent of young children will tell you, the great challenge is in prompting good behaviour without resorting to the threat of punishment
Read moreIn a world where sports fans can follow professional big match action from anywhere across the globe, followers of local, amateur games are left short-changed
Read moreSurgery of any kind can leave us feeling raw and vulnerable; this is after all an attack on the body, albeit well-intentioned.
Read moreThey say great style never goes out of fashion, but it’s taken the rise to prominence of slick dresser Conor McGregor, and the popularity of TV programmes such as Peaky Blinders and Mad Men to turn a whole new generation on to the appeal of such fashion
Read moreAlthough it’s a popular claim, one size fits all hardly ever works for everyone. Invariably, that one size that seems to suit everyone else, leaves someone feeling very left out
Read moreEven the most cheerful of festival-goers can become heavy-hearted when faced with the prospect of lugging camping gear from home to festival site
Read moreMore and more, modern life seems to demand a soundtrack
Read moreAs adults, we’re often quick to dismiss the opinions of teenagers on world affairs as ill-informed and superficial, particularly as seen and heard on social media
Read moreAfter a slow start, the return to nature in what we eat is finally well-established as both a lifestyle choice and a viable market, with all of the major supermarket retailers now featuring a substantial ‘free-from’ section or aisle
Read moreWhilst recovery from a heart attack often begins in the hospital, it doesn’t have to end there
Read moreThe world of fast food moves fast, but not quickly enough for the many of us whose hunger pangs are frustrated by the often elaborate means of ordering it for delivery or collection.
Read moreMy recollection of the subjects I learned at school is patchy at best, but those hazy memories are of a series of lessons in stand-alone subjects, which bore little or no relation to one another
Read moreAlthough modern life doesn’t make quite the same demands on the body in terms of physical labour as before, hands and feet remain busy body parts
Read moreAlthough the human body demonstrates remarkable powers of regeneration, it still falls short of the extraordinary feats of self-repair which many other creatures possess
Read moreThe hard-pressed but neatly dressed professional appreciates more than most the value of a laundry service
Read moreFor the anxious parent of a wandering child, out of sight and earshot can quickly mean out of mind with worry
Read moreBriefly put, many males are reluctant to shop for the bare necessities of clothing, those essential items that are glimpsed rather than seen by all except their nearest and dearest
Read moreUseful articles about brands and the world they live in.
Read moreThere is much evidence, even in mainstream retailing, to suggest that customers are looking for something out of the ordinary when they make their weekly shop
Read moreUseful articles about brands and the world they live in.
Read moreUseful articles about brands and the world they live in.
Read moreUseful articles about brands and the world they live in.
Read moreUseful articles about brands and the world they live in.
Read moreThrowing up, whether as a result of car or sea-sickness, pregnancy or a tummy bug, is never a pleasant experience
Read moreThe call for volunteers to help in any worthy cause typically prompts a generous response from people willing to lend a hand
Read moreOn Kickstart Your Business: For many people, the cost of travelling alone in a taxi is prohibitive and probably puts the brakes on many a night out
Read moreUseful articles about brands and the world they live in.
Read moreAlthough many youngsters dream of making a career out of their chosen sport, the winner-takes-all philosophy that prevails in most professional sports means that the road to success is by no means a certain one
Read moreWith 2015 a year when the Oxford Dictionaries’ Word Of The Year is a pictograph (the ‘tears of joy’ emoji), it’s unsurprising that it was also a year when the idea of a brand took some surprising turns
Read moreThe child at play learns at a rate rarely bettered in the more formal learning environment of classroom and lessons
Read moreSweden has its saunas, Italy its mud-baths, and Turkey its rub-a-dub tub, so why not Ireland our own traditional bathing-place?
Read moreWhen five whiskey-loving friends, all veterans of different parts of the drinks industry, decided they wanted to break out and set up on their own, creating a distillery was the obvious, though not easy, option.
Read moreOur client, Dublin City Council Sports & Fitness Centres, invite their customers to go to great lengths for charity
Read moreWhat Can Branding Offer To The Small, Local Or Independent Business?
Read moreEntrepreneurs Kieran Griffin & Ken Long shine a light on energy wastage in communal lighting.
Read moreBeing in the same room as a customer does not a connection make! Here’s some ways to connect with customers in a meaningful way
Read moreSometimes, we can be too eager to impress a potential customer rather than focusing on what’s important for them during that first meeting
Read moreWe don’t mean to, but we often lose focus on our customers and on what they need from us
Read moreIt’s not that we don’t work hard enough or fail to plan; it’s just that we don’t always finish what we started
Read morePlacelift, the professional house-doctors, feature on Kickstart Your Business
Read morePopular business feature Kickstart Your Business moves to The Right Hook on Mondays.
Read moreRaboDirect announces sponsorship of Newstalk’s ‘Kickstart Your Business’ & shines a spotlight on some of Ireland’s most exciting business talent
Read moreAlthough the early years in your child’s life are typically filled with the joys of discovery and connection for both baby and parents alike, they can bring their own share of frustrations too
Read moreSafeTown is an Irish initiative using world-class technologies that helps to create a safer environment for communities
Read moreBarbara O’Connell, CEO Acquired Brain Injury Ireland (and Islandbridge client) named Social Entrepreneur of the Year 2012
Read moreLovett Theatre step centre stage as winners of 2012 David Manley Emerging Entrepreneur Award
Read more2012 David Manley Emerging Entrepreneur Awards now open for nominations The David Manley Emerging Entrepreneur Awards honour the enterprising spirit
Read moreSix Ways To Lose Friends & Alienate People Online
Read moreWhere’s The Entrepreneur? David Manley Award Winner Smashes Where’s Wally? World Record
Read moreThere’s a new star – or a newly-named star – in the firmament as TMS Consultancy rebrands as Antaris Consulting
Read moreGeorge & Gerard take their popular programme on the road in an extended format
Read moreMalthouse Design Centre Launches Studio Space For Furniture Designers.
Read moreRothar Sprints To Take David Manley Emerging Entrepreneur’s Yellow Jersey.
Read moreGerard Joins George On Hook’s Saturday Sit-In.
Read moreCopperTrail Creative Hits Paydirt.
Read moreDawn Chorus proves a thrilling highlight of this year’s Bealtaine Festival
Read moreOur client Janssen-Cilag, in partnership with University College Hospital Galway, has been nominated for a Healthcare Innovation Award 2010 for their Velcade-At-Home treatment.
Read moreYou’ve got to have heart. Otherwise, even the most inviting stores can become unwelcoming places for your customer
Read moreLee Valley Ireland dresses for success at Showcase
Read moreRendezVu win David Manley Award For Emerging Entrepreneurs
Read moreGhosts of the marketing year just past visit Persuaders’ studio.
Read moreWe winged it to Dublin Castle earlier today for the launch of Angels – Beacons Of Hope
Read moreIn times of uncertainty, it’s more important than ever that we open our door wide and make our customers welcome to do business with us
Read moreWe’ve teamed up with our fellow-bloggers at recently-launched Bloggertone to contribute a series of dedicated articles on putting your brand to work for you in your business
Read moreWhen we worked with Lisney on their branding at the height of the boom, we were impressed by their solid, feet-on-the-ground approach to property
Read moreIn times of uncertainty, it’s more important than ever that we open our door wide and make our customers welcome
Read moreHere at Islandbridge, we’re flying high with the news that our fledgling client, TravelAce, was chosen as Best New Business in Limerick City’s Enterprise Awards for 2009
Read moreIt’s 60 years since Adidas registered the trademark three stripes. In this Irish Examiner Article, Kathy Foley asks how brands penetrate our lives
Read moreThe greatest gift a grandparent can give…
Read moreSo how did the decision to build a brand that doesn’t check in its personality at the door work out for its owners?
Read moreThis is no time to hide. Stand up and stand out in your market
Read morePeople are spending, but just not with the same abandon and lack of critical judgement as before
Read moreIn whichever marketing arena we find ourselves, we must learn to play to our audience and deliver a performance that brings our customers to their feet.
Read moreBizCamp Dublin proved a huge success and attracted entrepreneurs from all over the country.
Read moreAs they put it themselves, “We’re the backbone of our economy, nobody is going to do it for us; we’ll have to do it for ourselves”
Read moreGerard Tannam features as guest speaker at a Signature Networking event to celebrate International Networking Week
Read moreEntrepreneurs will gather at the Digital Hub on March 6th to discuss what makes for a successful start-up
Read moreFor the successful brand-owner, there is truly no business like show business, and brands that draw the greatest crowds know how to play to the galleries.
Read moreWhen we think of Ireland Inc., there are a few key brands and personas that immediately come to mind.
Read moreOnce upon a time, there were three little pigs who set up in business
Read moreWhat’s important to your business as you prepare for 2009?
Read moreWhere must we start to regain lost trust? Why, right at the beginning, of course! One Night To Bring It
Read moreIslandbridge looking forward to working with to David Manley Emerging Entrepreneur Awards winner Camara on building their brand
Read moreIslandbridge contribute to Bank of Ireland’s Business Coaching series of booklets
Read moreThe ‘customer bull’s-eye’ – this is the ideal customer, the one who wants exactly what it is you have to offer
Read moreIn a recent broadsheet article Gerard Tannam was asked to comment on the Superquinn brand.
Read moreIn a recent broadsheet article Gerard Tannam was asked to comment on the effect of the recession on Luxury Brands
Read moreJikijela re-brand as Jel so that they can better play their role in energising business
Read moreAs we know from experience, nothing changes if nothing changes
Read moreArticle taken from the Irish Independent 24th July ‘08
Read moreLaunch of a New Irish Hotel Brand – Maldron Hotels
Read moreIslandbridge feature in Sunday Tribune article By Patrick Freyne, who examines the bottled water phenomenon and asks ‘why?’
Read moreLive Programme – The Right Chemistry?
Read moreLive Programme & Podcast
Read moreThis, mark you, is a true story
Read moreEven those of us whose stock-in-trade is persuasion and influence can baulk at the prospect of tackling the big issues of our time
Read moreThe best taglines capture something of what’s on offer to the customer in a catchy and memorable way and can help bring a brand to life
Read moreIn this episode, we ask whether telling lies makes brand sense and what are the consequences for brand liars
Read moreBealtaine, Ireland’s largest arts festival is launched at Abbey Theatre
Read moreOur latest best friend is man about town and the face of HotelsInOne.ie – Ned Needabed
Read moreIt stands to good sense then that the first decision of the business-owner should be made around position and stance
Read moreWe’re beaming from ear to ear with the news that this year’s Smile Conference on May 27th (our fourth as co-owners and brand-partners) will feature what we believe is our strongest line-up yet
Read moreOut of sight, out of…what are the important elements in building trust at a distance?
Read moreHotelsInOne.ie are really breathing life into their brand
Read moreThe Gap Year Gift is a practical model for grandparents who wish to inspire and reward the action of their grandchildren in tackling third world poverty and disadvantage
Read moreWe’re proud brand partners in the Gap Year Gift initiative, which launches in Dublin on February 11th
Read moreIn business, our words are often the first thing our customer sees and hears from us
Read moreMaking a list can be very useful…but not if you’re building a brand
Read moreIt seems 2007 was the year which brought everyone to their feet
Read moreCreate launch their new website
Read moreThe typical customer shuns complexity and unnecessary detail. He doesn’t have time for it
Read moreIslandbridge client Dooley Auctioneers launch hottest property yet – its brand-new Franchise opportunity – at the Irish Franchise Expo
Read moreTo the Circular Bar at the newly-opened Radisson in Dublin, where we continued our long association with the Persuaders Radio Programme & Podcast and its increasingly popular Pudding Club
Read moreAlex Gibson received his Lifetime Achievement Award at HSMAI Ireland event.
Read moreThe launch of a new recruitment network – WithU
Read moreIn a real world, the business-owner has many customers, each wanting to be king and each vying for attention
Read moreThe new Louis Fitzgerald Hotel announces its opening earlier today at Newlands Cross in Dublin
Read moreThe Hole In The Wall receive a Bridgestone Guide’s Best In Ireland award for 2007
Read moreWe were delighted to partner with serial entrepreneur and author Brad Sugars for his ‘Billionaire In Training’ seminar at Dublin’s Croke Park this week
Read moreIslandbridge feature in Irish Independent article
Read moreIf a customer relationship marketing approach is to truly succeed, it must go to the very heart of the brand relationship and play to its strengths
Read moreBrand-owners are urged to build awareness by stepping out from the crowd and offering something startling and rare
Read moreOur third Smile Conference at the Storehouse in Dublin seems to have been a great success judging from the smiles and feedback we had from departing delegates yesterday
Read moreAlex Gibson, our accomplice on the Smile Conference, scoops Marketing Educator of the Year Award at the Marketing Institute’s All Ireland event.
Read moreKevin McSherry Exhibition at the Alliance Francaise in Dublin
Read moreIrish Entrepreneur magazine publishes story on Islandbridge client and collaborator The Persuaders
Read moreWe celebrated the sweet success of The Persuaders’ radio show and podcast with the first Persuaders’ Pudding Club in Dublin’s Quality Hotel last evening
Read moreLes Arts Decoratif in Paris are featuring three pieces of work from our favourite illustrator, Kevin McSherry
Read moreThere are a number of brands that celebrate the individual whilst delivering success to their owners
Read moreIslandbridge perform with Jikijela at the Siobhan McKenna Theatre at NUI Galway
Read moreIslandbridge feature in Business & Finance Magazine
Read moreA brand called ‘you’?
Read moreEntrepreneurs can come in all shapes and sizes, but we typically have one thing in common: an eagerness that’s difficult to resist
Read moreThe challenge for the host is to rediscover a language of hospitality and to ensure that is spoken throughout the business
Read morePersuaders launch with its biologically revamped and repackaged formula
Read moreWe’re thrilled with the news that our client Action Recruitment has recently launched their new website to very positive reviews
Read moreWe’ve packed our Branding Guide
with all of the practical insights, tools
and techniques you’ll need to stand
out in your marketplace and stand
up to the competition.