Raising A Brand Programme

Date: Wednesday 05th March, 2025 - Wednesday 09th April, 2025 Time: 10:00 am - 1:00 pm

Take a step-by-step approach to building and implementing your own strategic brand framework.

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Raising A Brand:  Six-Week Brand Development Programme

More and more, customers are making their choices based on brand. So why choose you?

A strong brand helps you command your market by making you the natural choice of the best customers. Under the expert eye of Islandbridge Brand Director Gerard Tannam, you’ll learn the basics of brand-building (including customer and market research) and take a step-by-step approach to building and implementing your own strategic brand framework.

On completing the Programme, you’ll have your own:

  • Purpose-built Brand Framework
  • Bullseye Customer Persona
  • Brand Strategy
  • A Brand Action Plan (to put your brand to work for you)
  • Briefing Template (to brief expert resources effectively)

Valued at more than €6,000, your Programme Fee of €1,000 per participating Company / Brand includes:

  • Session 1: Wednesday 5th March (in person) – Kick-off Workshop on Herbert Place, Dublin 2
  • Session 2 – 5: Wednesday 12th Mar – 2nd April (on Teams)
  • Session 6: Wednesday 9th April (in person) – Final Presentation / Review on Herbert Place, D2
  • Post-programme One-to-one Strategic Planning Session with Programme Director Gerard Tannam
  • Programme Materials (including Branding for SMEs: A Guide & 13 bespoke Brand-building Tools)

 

Programme Dates:

Raising A Brand runs over 6 Weekly Sessions:

10am – 12.30pm each Tuesday from March 5th to April 9th inclusive (sessions 1 & 6 in person, 2 – 5 online).

 

Testimonials:

Here’s what previous participants had to say after completing the Programme:

“We doubled our strike rate for new business” – Fergus Doyle, The Business Troubleshooters

“We saw a 25% increase in the number of ideal clients” – Merja Sumiloff, Simply Bodywork

“We achieved a 32% growth in revenue” – Ronan Kilroy, Focalpoint

“We managed a very successful rebrand” – Brian O’Reilly, Fusion Events