So how do we help? We listen to the stories that you and your customers tell about your business.
In our experience, people make sense of their world through the stories they tell. For our clients, these stories are a mix of history, anecdote, case study and testimonial, what they say about themselves and what others say about them.
We listen to these stories to get a sense of how our clients work. We hear about the world they live in, the things they do well and why that matters to them and to their customers.
We hear of what inspires and motivates them. We watch for when they are at their most absorbed and animated and catch glimpses of the bigger story that they are telling in their work. This gives us the basis for their brand.
Then we pull together a team to help them tell their brand story in a way that makes sense for both them and their customers.