In 2020, to be social is to potentially put yourself and others in your social circles in harm’s way, so how do we rethink and reconfigure our society for both the individual and the common good?Read more
The Perfect Match: Employer Branding & The Bullseye Customer How can the ambitious employer attract the best talent to theirRead more
In business, there are few changes as significant as a rebrand.
As your brand reflects the relationship you have with your customers, it’s understandable that many business leaders feel trepidation at the thought of undertaking a rebrand.
It’s incredibly tempting to start the new year with a list of goals you want to accomplish in the next 12 months. But, while the intention is very good, executing on multiple goals may turn out to be more onerous than you thought.Read more
Don’t get us wrong; logos play a big role in helping to embed your brand’s visual identity in people’s minds.Read more
Islandbridge CEO Gerard Tannam’s submission to the Annual Unconference CongRegation.ie 2019, for presentation on 23rd November in Cong, Co. Galway.Read more
Gerard Tannam, in his Guest Blog on Bizplus, November 18th 2019, wrote: Great brands like Barry’s Tea and Lyons TeaRead more
Rebranding can get you noticed and help you to expand. Sandra O’Connell finds out how to go about changing firm’s identity.Read more
Just as it takes two to tango, two separate elements must join forces to create a successful brand. Namely, these are the social and technical elements that go into building a brand that people love and customers buy into.Read more
In this episode, we ask whether telling lies makes brand sense and what are the consequences for brand liarsRead more
Making a list can be very useful…but not if you’re building a brandRead more