"The Pitch" is a series of articles in which Gerard Tannam takes a look at how to build a great brand for your business.
Let's be clear from the outset. The road to brand success is not easy.
Size matters. Or, at least, that is what the big players like to think.
You would think the choice a simple one.
The story of man is as much the story of fire as it is anything else.
To Brand Or Not To Brand? That is the question.