Brand Knowledge / Articles

3 Do’s And Don’ts For Connecting With Customers

- May 2014

Being in the same room as a customer does not a connection make! Here's some ways to connect with customers in a meaningful way.

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"If I hover close enough to you, you're bound to speak with me..."

Being in the same room as our customer does not a connection make! Sometimes, we make the mistake of believing that physical proximity alone can create a meaningful connection, but it takes more than physical closeness to create the closeness that leads to real customer engagement. Here's 3 Do's and Don'ts to help us connect with our customers in a way that matters:

  • Do make it easy for your customers by quickly establishing contact with a simple smile and 'hello'
  • Don't hover in their line of vision, simply hoping to catch their eye
  • Do invite them to tell you how you can help
  • Don't bamboozle them with information they haven't asked for
  • Do keep a respectful distance and allow them to breathe
  • Don't encroach on their personal space and have them edging their way to the exit door

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- May 2014

 

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