Even the most cheerful of festival-goers can become heavy-hearted when faced with the prospect of lugging camping gear from home to festival site.
Even the most cheerful of festival-goers can become heavy-hearted when faced with the prospect of lugging camping gear from home to festival site. And that final leg of the journey from carpark or bus-stop can kill the buzz of even the happiest of would-be campers. So how to get a weekend’s festivities off on the right foot?
For All Intents & Purposes
With a background in sales and customer service, Wendy Riordan, recognised an opportunity when she heard a friend describe how he and his partner fell out whilst hauling their gear from parked car to festival campsite. What if there was a company who could deliver your camping kit to you directly on site? This week’s Kickstart Your Business feature Pamper The Camper is Wendy’s helping hand to the beleaguered camper.
Seriously Lads, We Deliver To Festivals
Wendy really seems to have thought of everything. Customers book their camping gear and extras (including “Ladies & Gents” Pamper Packs filled to the brim with the essentials for a great weekend) through the website, nominate the festival they’re attending, and then simply stroll up to the Pamper The Camper pick-up point (and shop) at the festival campsite.
Although George professed his own horror of camping, even he allowed that this is a brilliant idea, and likely to become a great business. I suggested that Wendy has really got her own essentials spot-on: Pamper The Camper is a great name, and she’s invested in a eye-catching and memorable visual identity that makes it easy for word-of-mouth to do the rest in terms of spreading the word to would-be happy campers.
Pitch In Yourself
What else can Wendy do to win over the hordes of festival-goers, first here in Ireland and then in the UK and beyond?
Listen back to Wendy on Kickstart Your Business (with thanks to Energia) and tell us what you think? We’d love to hear from you.
Kickstart Your Business is broadcast on The Right Hook on Newstalk every Thursday around 6.25pm and is available for playback immediately afterwards on Newstalk.com.