Fly The Flag Campaign
Building brand bridges can save and change lives forever.
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Author: Gerard Tannam
A Legacy: Building A Bridge of Lives
Building bridges, that is establishing true connections between two people can result in life-changing consequences.
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Gerard Tannam: Brandbuilder & Keynote Speaker
I aim to leave audiences with a practical sense of what they can do to build great brand relationships with their customers.
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The Persuaders
Host Alex Gibson dedicates this edition of The Persuaders to a discussion with Gerard on the challenges facing SMEs in
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Branding for SMEs: A Brand New Guide
Branding is something we leave to the marketing department. Because branding is really about our logo, right? How very wrong!
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Branding for SMEs – A Guide
A strong brand is good for business. Branding for SMEs – A Guide serves as a real bridge to practical action, and is packed with insights, tools and techniques to help small and medium enterprises to build robust brand infrastructures.
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A Reality Check: Bridging the Gap Between Perception & Truth
A reality check serves as a powerful tool for navigating the complex terrain where perception and truth intersect.
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How To Play Follow-The-Leader (Without Being Led Astray)
In 2021, leadership is often confused with prominence or notoriety. Yet, each of us is tasked with leadership, whether we like it or not, and must carefully decide our course of action before inviting others to join us or choosing who to follow.
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Take On A Hard Thought Battle To Stand Out From Your Rivals
Sharing knowledge and expertise is a cost-effective way of establishing your company as a leader in its field, finds Sandra O’Connell in the Sunday Times of September 26th, 2021
Read moreBuilding Your Bridge To Opportunity
As supporters of Ireland’s Open Doors Initiative, we’re delighted to offer our online Building Your Bridge To Opportunity Training Course on July 13th & 14th to help open some of those closed doors.
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Why Marketing Matters
Marketing Matters, is a new series from The Marketing Institute of Ireland, featuring perspectives from the most senior and accomplished marketers in Ireland.
In this issue, Gerard Tannam of Islandbridge Brand Development discusses his career, the challenges facing marketers today, his advice on how to be a great marketer and his favourite marketing campaign of all time.
Read moreHow To Brand (Or Not To Brand)
Our CEO, Gerard Tannam, was interviewed by Sales Specialist Marcus Caucus on his Inquisitor Podcast (@The_Inquisitor); listen in as Gerard
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Bonner: Setting Standards You Can Trust
Our client Bonner, one of Ireland’s leading instrumentation specialists, raises the bar even higher through the launch of their new Instrumentation Programme.
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All Articles
Useful articles about brands and the world they live in.
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Articles – Brand Tools & Tips
Useful articles about brands and the world they live in.
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Articles – Brand Reviews
Useful articles about brands and the world they live in.
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Articles – Client Brand Stories
Useful articles about brands and the world they live in.
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Articles – Published Articles
Useful articles about brands and the world they live in.
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