Gerard Tannam – Islandbridge

ARTICLES BRAND KNOW-HOW BRAND KNOW-HOW Brand Tools & Tips BREAKING STORIES Published Articles

Branding for SMEs – A Guide

13th February 202413th February 2024 Gerard Tannam

A strong brand is good for business. Branding for SMEs – A Guide serves as a real bridge to practical action, and is packed with insights, tools and techniques to help small and medium enterprises to build robust brand infrastructures.

ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips BREAKING STORIES NEWS Published Articles

A Reality Check: Bridging the Gap Between Perception & Truth

6th December 20236th December 2023 Gerard Tannam

A reality check serves as a powerful tool for navigating the complex terrain where perception and truth intersect.

ARTICLES BREAKING STORIES NEWS Published Articles

How To Play Follow-The-Leader (Without Being Led Astray)

19th November 202119th November 2021 Gerard Tannam

In 2021, leadership is often confused with prominence or notoriety. Yet, each of us is tasked with leadership, whether we like it or not, and must carefully decide our course of action before inviting others to join us or choosing who to follow.

ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips BREAKING STORIES Published Articles

Take On A Hard Thought Battle To Stand Out From Your Rivals

28th September 202128th September 2021 Gerard Tannam Brand Differentiation

Sharing knowledge and expertise is a cost-effective way of establishing your company as a leader in its field, finds Sandra O’Connell in the Sunday Times of September 26th, 2021

BREAKING STORIES

Building Your Bridge To Opportunity

30th June 202030th June 2020 Gerard Tannam

As supporters of Ireland’s Open Doors Initiative, we’re delighted to offer our online Building Your Bridge To Opportunity Training Course on July 13th & 14th to help open some of those closed doors.

ARTICLES Brand Commentary BRAND KNOW-HOW BREAKING STORIES NEWS Published Articles

Why Marketing Matters

10th July 201927th February 2020 Gerard Tannam Brand Builder, Gerard Tannam, Gerard Tannam Bio, Strategic Brand Development

Marketing Matters, is a new series from The Marketing Institute of Ireland, featuring perspectives from the most senior and accomplished marketers in Ireland.

In this issue, Gerard Tannam of Islandbridge Brand Development discusses his career, the challenges facing marketers today, his advice on how to be a great marketer and his favourite marketing campaign of all time.

BREAKING STORIES PODCAST

How To Brand (Or Not To Brand)

20th June 201920th June 2019 Gerard Tannam Branding, Gerard Tannam, Marcus Cauchi, The Inquisitor Podcast

Our CEO, Gerard Tannam, was interviewed by Sales Specialist Marcus Caucus on his Inquisitor Podcast (@The_Inquisitor); listen in as Gerard

BREAKING STORIES NEWS NEWS & EVENTS

Bonner: Setting Standards You Can Trust

19th March 201925th August 2021 Gerard Tannam

Our client Bonner, one of Ireland’s leading instrumentation specialists, raises the bar even higher through the launch of their new Instrumentation Programme.