Videos

The Perfect Match: Employer Branding & The Bullseye Customer                                                                                                                      How can the ambitious employer attract the best talent to their

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Why Marketing Matters

Marketing Matters, is a new series from The Marketing Institute of Ireland, featuring perspectives from the most senior and accomplished marketers in Ireland.

In this issue, Gerard Tannam of Islandbridge Brand Development discusses his career, the challenges facing marketers today, his advice on how to be a great marketer and his favourite marketing campaign of all time.

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