Latest:
  • How To Play Follow-The-Leader (Without Being Led Astray)
  • Make Your Brand The Bridge To Recovery
  • Take On A Hard Thought Battle To Stand Out From Your Rivals
  • Like A Virgin, Sold For (Almost) The Very First Time
  • Timewise Systems
Islandbridge

Islandbridge

Build brand bridges and reach your far shore

BRAND DIRECTION

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Brand Tools & Tips

ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips BREAKING STORIES Published Articles 

Make Your Brand The Bridge To Recovery

28th October 202128th October 2021 Kasia Sapinska

A brand helps an individual make an informed decision about the purchase they’re looking to make. View your brand through this prism as we enter this recovery period, says Gerard Tannam

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips BREAKING STORIES Published Articles 

Take On A Hard Thought Battle To Stand Out From Your Rivals

28th September 202128th September 2021 Gerard Tannam Brand Differentiation

Sharing knowledge and expertise is a cost-effective way of establishing your company as a leader in its field, finds Sandra O’Connell in the Sunday Times of September 26th, 2021

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ARTICLES BRAND KNOW-HOW BRAND KNOW-HOW Brand Tools & Tips BREAKING STORIES 

Islandbridge Rebrands To Keep Building Bridges

27th February 202028th October 2021 Kasia Sapinska

In business, there are few changes as significant as a rebrand.
As your brand reflects the relationship you have with your customers, it’s understandable that many business leaders feel trepidation at the thought of undertaking a rebrand.

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ARTICLES BRAND KNOW-HOW BRAND KNOW-HOW Brand Tools & Tips BREAKING STORIES 

Using The 1% Rule To Strengthen Your Brand

16th January 202028th October 2021 Kasia Sapinska

It’s incredibly tempting to start the new year with a list of goals you want to accomplish in the next 12 months. But, while the intention is very good, executing on multiple goals may turn out to be more onerous than you thought.

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ARTICLES BRAND KNOW-HOW BRAND KNOW-HOW Brand Tools & Tips BREAKING STORIES 

Your Brand Is More Than Your Logo

4th December 201928th October 2021 Kasia Sapinska

Don’t get us wrong; logos play a big role in helping to embed your brand’s visual identity in people’s minds.

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips BREAKING STORIES 

There Are Two Sides To The Branding Coin

16th September 201927th February 2020 Kasia Sapinska

Just as it takes two to tango, two separate elements must join forces to create a successful brand. Namely, these are the social and technical elements that go into building a brand that people love and customers buy into.

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ARTICLES Brand Tools & Tips BREAKING STORIES Published Articles 

Bridge That Gap

20th March 201727th February 2020 admin

6 Tips On How To Build A Brand That Connects With Customers

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips 

Articles – Brand Tools & Tips

13th February 201610th March 2020 Gerard Tannam

Useful articles about brands and the world they live in.

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips 

Seven Great Reasons To Brand

23rd October 201414th February 2019 admin

What Can Branding Offer To The Small, Local Or Independent Business?

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips 

3 Do’s And Don’ts For Connecting With Customers

20th May 201420th February 2019 Islandbridge

Being in the same room as a customer does not a connection make! Here’s some ways to connect with customers in a meaningful way

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips 

3 Do’s And Don’ts For Engaging With Potential Customers

20th March 201414th February 2019 Islandbridge

Sometimes, we can be too eager to impress a potential customer rather than focusing on what’s important for them during that first meeting

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips 

Always On My Mind: Three Do’s & Don’ts For A Great Business Relationship

24th February 201414th February 2019 Islandbridge

We don’t mean to, but we often lose focus on our customers and on what they need from us

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips 

3 Do’s & Don’ts For Business Growth

14th January 201414th February 2019 Islandbridge

It’s not that we don’t work hard enough or fail to plan; it’s just that we don’t always finish what we started

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Me And My Big Mouth

19th June 201114th February 2019 Islandbridge

Six Ways To Lose Friends & Alienate People Online

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

You’ve Got To Have Heart

26th January 201022nd February 2019 admin The Blend

You’ve got to have heart. Otherwise, even the most inviting stores can become unwelcoming places for your customer

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Whistle A Happy Tune

27th November 200922nd February 2019 admin The Blend

In times of uncertainty, it’s more important than ever that we open our door wide and make our customers welcome to do business with us

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Hitting The Target

27th September 200922nd February 2019 admin The Blend

In times of uncertainty, it’s more important than ever that we open our door wide and make our customers welcome

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Client Brand Stories 

Creature Comforts

27th July 200922nd February 2019 admin The Blend

So how did the decision to build a brand that doesn’t check in its personality at the door work out for its owners?

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips 

Sell Me What I Want

27th March 200922nd February 2019 admin The Blend

People are spending, but just not with the same abandon and lack of critical judgement as before

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips 

The Show Is About To Begin

27th March 200922nd February 2019 admin The Blend

In whichever marketing arena we find ourselves, we must learn to play to our audience and deliver a performance that brings our customers to their feet.

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips 

Roll Up, Roll Up

27th January 200922nd February 2019 admin The Blend

For the successful brand-owner, there is truly no business like show business, and brands that draw the greatest crowds know how to play to the galleries.

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips 

In Trust We Brand

27th November 200822nd February 2019 admin The Blend

Where must we start to regain lost trust? Why, right at the beginning, of course! One Night To Bring It

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips 

All Eyes On The Customer

27th September 200822nd February 2019 admin The Blend

The ‘customer bull’s-eye’ – this is the ideal customer, the one who wants exactly what it is you have to offer

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips 

A Meeting Of Minds

27th July 200814th February 2019 admin Avoca, The Blend

As we know from experience, nothing changes if nothing changes

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips 

A Knight In Branding Armour

24th June 200814th February 2019 admin A Brief Word

This, mark you, is a true story

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Purpose – Built for Success

27th May 200822nd February 2019 admin The Blend

The best taglines capture something of what’s on offer to the customer in a catchy and memorable way and can help bring a brand to life

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Time To Take A Stand

27th March 200822nd February 2019 admin Hotel & Restaurant Times, Strategic Business Planning, The Blend

It stands to good sense then that the first decision of the business-owner should be made around position and stance

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Client Brand Stories Published Articles 

When Words Fail Us

27th January 200822nd February 2019 admin The Blend

In business, our words are often the first thing our customer sees and hears from us

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Let The Mystery Be

28th November 200726th February 2019 admin Hotel And Restaurant Times, The Blend

The typical customer shuns complexity and unnecessary detail. He doesn’t have time for it

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

The Leading Role

28th September 200726th February 2019 admin Hotel And Restaurant Times, The Blend

In a real world, the business-owner has many customers, each wanting to be king and each vying for attention

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Finders Keepers

28th June 200726th February 2019 admin The Blend

If a customer relationship marketing approach is to truly succeed, it must go to the very heart of the brand relationship and play to its strengths

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Branding To The Power Of Three

28th May 200726th February 2019 admin Hotel And Restaurant Times, The Blend

Brand-owners are urged to build awareness by stepping out from the crowd and offering something startling and rare

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Irish Entrepreneur Magazine – A Brand New Start

19th January 200714th February 2019 Islandbridge

Entrepreneurs can come in all shapes and sizes, but we typically have one thing in common: an eagerness that’s difficult to resist

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

All The Riches In The Night

28th December 200626th February 2019 admin The Blend

The challenge for the host is to rediscover a language of hospitality and to ensure that is spoken throughout the business

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Guests Of The Nation

8th November 200626th February 2019 admin The Blend

Stories of the hospitality industry that is occasionally in two minds as to how it should treat its guests.

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

By Accident Or Design?

24th September 200626th February 2019 admin A Brief Word

The Role Of The Brand In Your Business Success

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Client Brand Stories Published Articles 

Filling The Space

4th August 20067th March 2019 admin The Blend

An approach, which invites us to enter a world of make-believe, has the effect of somehow making the world in we operate more real

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Empty Space

18th June 20067th March 2019 admin The Blend

The space that lies between a business and its customers and of the importance of stepping in there and taking charge

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Client Brand Stories Published Articles 

Don’t Stop Me Now! (I’m Having Such A Good Time…)

20th April 20067th March 2019 admin The Blend

The team at Quality Hotels Ireland decided to set their course to shoot beyond the stars.

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Business & Finance – Branding Your Start-Up

20th March 200614th February 2019 Islandbridge Business & Finance

In the absence of a brand, the new business lacks purpose and direction

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Seven Steps To Brand Success

21st February 200614th February 2019 admin The Pitch

Let’s be clear from the outset. The road to brand success is not easy

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Client Brand Stories Published Articles 

That Certain Something

2nd February 20067th March 2019 admin The Blend

Graduating into leading hoteliers, tourism chiefs and venue managers across the world

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

The Magic Ingredient

19th September 200514th February 2019 admin The Blend

Taking charge of your brand destiny and building a business that stands on its own two feet and really makes a difference.

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Building A Great Brand For Your Business

24th January 200514th February 2019 admin The Pitch

To Brand Or Not To Brand? That is the question

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Tell Me A Story

15th September 200414th February 2019 admin The Blend

The success of every type of communication we create in business comes down to our ability to tell a good story

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips 

This Time Its Personal

26th June 200413th February 2019 admin The Blend

People are much more likely to be moved by story than by argument

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Telling The Brand Story

22nd April 200414th February 2019 admin The Blend

When we tell our own business story, we have the opportunity to draw our customer audience in on our side

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

The Brand As Story

11th February 200414th February 2019 admin The Blend

If we can weave our own business experience into a compelling narrative, we stand a much greater chance of engaging with the customer.

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

The Brand In Action

7th December 200314th February 2019 admin Aer Lingus, The Blend

Let’s take a look at what happens when theory is put into practise.

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Writing the Recipe for Brand Success

13th October 200314th February 2019 admin The Blend

In writing the recipe for our brand we are seeking to build as much certainty and consistency as possible into our processes.

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Choosing Ingredients for your Brand

23rd August 200314th February 2019 admin The Blend

We must resist the temptation to simply lump everything together into the pot, stir it up and hope for the best

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

How To Raise & Keep A Brand

2nd June 20037th March 2019 admin The Blend

The challenge in raising a brand is to describe what sort of people we are, how we relate to others and how that makes us different.

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ARTICLES BRAND KNOW-HOW Brand Tools & Tips Client Brand Stories Published Articles 

Essential Ingredients for Successful Brand Building

30th March 20037th March 2019 admin The Blend

How To Cook Up A Great Brand For Your Business

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ARTICLES Brand Commentary BRAND KNOW-HOW Brand Tools & Tips Published Articles 

Keeping The Faith

25th August 200214th February 2019 admin The Pitch

The Road To The Promised Land of Brand Greatness

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Case Stories

  • Timewise Systems

    When Time Is Of The Essence: The story of how one company forged a vital link in the supply chain.

  • Bonner

    The Measure of Greatness: The story of how one family business stepped up to the mark.

  • Clongriffin Town

    Hometown Hero: The story of how one man’s field of dreams became a reality.

View all case stories

ISLANDBRIDGE BRAND DEVELOPMENT

Unit 9 The Business Centre
Fonthill Industrial Park, Dublin
D22 XK59, Ireland.
+353 1 495 3330
[email protected]

MEMBER OF

The Marketing Institute Venture Business Network Open Doors Initiatives

BREAKING STORIES

  • How To Play Follow-The-Leader (Without Being Led Astray)
  • Make Your Brand The Bridge To Recovery
  • Take On A Hard Thought Battle To Stand Out From Your Rivals
  • Like A Virgin, Sold For (Almost) The Very First Time
  • Islandbridge Kingfisher Game Of The Name
  • Brandwidth 2020 – The Year In Review
  • A Brand Made To Measure
  • Home Is Where The Heart (of Society 3.0) Is

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