Build brand bridges and reach your far shore
A strong brand is especially important for small businesses, which are unlikely to have the spending power or marketing resources available to larger competitors. The smaller business can play to the strengths of its brand relationship with its customers to distinguish it from other businesses in the marketplace, and so level the playing field.
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Too often, as a business grows the customer gets left behind. When a brand is understood to reflect the relationship between the buyer and the seller, then a thoughtful, fair, and fruitful exchange is much more likely to be the result, which makes for better business all-round.
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A brand helps an individual make an informed decision about the purchase they’re looking to make. View your brand through this prism as we enter this recovery period, says Gerard Tannam
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Sharing knowledge and expertise is a cost-effective way of establishing your company as a leader in its field, finds Sandra O’Connell in the Sunday Times of September 26th, 2021
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In business, there are few changes as significant as a rebrand.
As your brand reflects the relationship you have with your customers, it’s understandable that many business leaders feel trepidation at the thought of undertaking a rebrand.
It’s incredibly tempting to start the new year with a list of goals you want to accomplish in the next 12 months. But, while the intention is very good, executing on multiple goals may turn out to be more onerous than you thought.
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Don’t get us wrong; logos play a big role in helping to embed your brand’s visual identity in people’s minds.
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Just as it takes two to tango, two separate elements must join forces to create a successful brand. Namely, these are the social and technical elements that go into building a brand that people love and customers buy into.
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6 Tips On How To Build A Brand That Connects With Customers
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Useful articles about brands and the world they live in.
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What Can Branding Offer To The Small, Local Or Independent Business?
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Being in the same room as a customer does not a connection make! Here’s some ways to connect with customers in a meaningful way
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Sometimes, we can be too eager to impress a potential customer rather than focusing on what’s important for them during that first meeting
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We don’t mean to, but we often lose focus on our customers and on what they need from us
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It’s not that we don’t work hard enough or fail to plan; it’s just that we don’t always finish what we started
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Six Ways To Lose Friends & Alienate People Online
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You’ve got to have heart. Otherwise, even the most inviting stores can become unwelcoming places for your customer
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In times of uncertainty, it’s more important than ever that we open our door wide and make our customers welcome to do business with us
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In times of uncertainty, it’s more important than ever that we open our door wide and make our customers welcome
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So how did the decision to build a brand that doesn’t check in its personality at the door work out for its owners?
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People are spending, but just not with the same abandon and lack of critical judgement as before
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In whichever marketing arena we find ourselves, we must learn to play to our audience and deliver a performance that brings our customers to their feet.
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For the successful brand-owner, there is truly no business like show business, and brands that draw the greatest crowds know how to play to the galleries.
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Where must we start to regain lost trust? Why, right at the beginning, of course! One Night To Bring It
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The ‘customer bull’s-eye’ – this is the ideal customer, the one who wants exactly what it is you have to offer
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As we know from experience, nothing changes if nothing changes
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This, mark you, is a true story
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The best taglines capture something of what’s on offer to the customer in a catchy and memorable way and can help bring a brand to life
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It stands to good sense then that the first decision of the business-owner should be made around position and stance
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In business, our words are often the first thing our customer sees and hears from us
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The typical customer shuns complexity and unnecessary detail. He doesn’t have time for it
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In a real world, the business-owner has many customers, each wanting to be king and each vying for attention
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If a customer relationship marketing approach is to truly succeed, it must go to the very heart of the brand relationship and play to its strengths
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Brand-owners are urged to build awareness by stepping out from the crowd and offering something startling and rare
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Entrepreneurs can come in all shapes and sizes, but we typically have one thing in common: an eagerness that’s difficult to resist
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The challenge for the host is to rediscover a language of hospitality and to ensure that is spoken throughout the business
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Stories of the hospitality industry that is occasionally in two minds as to how it should treat its guests.
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The Role Of The Brand In Your Business Success
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An approach, which invites us to enter a world of make-believe, has the effect of somehow making the world in we operate more real
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The space that lies between a business and its customers and of the importance of stepping in there and taking charge
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The team at Quality Hotels Ireland decided to set their course to shoot beyond the stars.
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In the absence of a brand, the new business lacks purpose and direction
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Let’s be clear from the outset. The road to brand success is not easy
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Graduating into leading hoteliers, tourism chiefs and venue managers across the world
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Taking charge of your brand destiny and building a business that stands on its own two feet and really makes a difference.
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To Brand Or Not To Brand? That is the question
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The success of every type of communication we create in business comes down to our ability to tell a good story
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People are much more likely to be moved by story than by argument
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When we tell our own business story, we have the opportunity to draw our customer audience in on our side
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If we can weave our own business experience into a compelling narrative, we stand a much greater chance of engaging with the customer.
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Let’s take a look at what happens when theory is put into practise.
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In writing the recipe for our brand we are seeking to build as much certainty and consistency as possible into our processes.
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We must resist the temptation to simply lump everything together into the pot, stir it up and hope for the best
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The challenge in raising a brand is to describe what sort of people we are, how we relate to others and how that makes us different.
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How To Cook Up A Great Brand For Your Business
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The Road To The Promised Land of Brand Greatness
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