In 2021, leadership is often confused with prominence or notoriety. Yet, each of us is tasked with leadership, whether we like it or not, and must carefully decide our course of action before inviting others to join us or choosing who to follow.Read more
A brand helps an individual make an informed decision about the purchase they’re looking to make. View your brand through this prism as we enter this recovery period, says Gerard TannamRead more
Sharing knowledge and expertise is a cost-effective way of establishing your company as a leader in its field, finds Sandra O’Connell in the Sunday Times of September 26th, 2021Read more
Ever feel like you’ve just been bought and sold?Read more
When Time Is Of The Essence: The story of how one company forged a vital link in the supply chain.Read more
Hey, did you see that? A flash of brilliance. Our lockdown walks along the river Dodder have been enlivenedRead more
The Measure of Greatness: The story of how one family business stepped up to the mark.Read more
Hometown Hero: The story of how one man’s field of dreams became a reality.Read more
As supporters of Ireland’s Open Doors Initiative, we’re delighted to offer our online Building Your Bridge To Opportunity Training Course on July 13th & 14th to help open some of those closed doors.Read more
In business, there are few changes as significant as a rebrand.
As your brand reflects the relationship you have with your customers, it’s understandable that many business leaders feel trepidation at the thought of undertaking a rebrand.
It’s incredibly tempting to start the new year with a list of goals you want to accomplish in the next 12 months. But, while the intention is very good, executing on multiple goals may turn out to be more onerous than you thought.Read more
Don’t get us wrong; logos play a big role in helping to embed your brand’s visual identity in people’s minds.Read more
Islandbridge CEO Gerard Tannam’s submission to the Annual Unconference CongRegation.ie 2019, for presentation on 23rd November in Cong, Co. Galway.Read more
Gerard Tannam, in his Guest Blog on Bizplus, November 18th 2019, wrote: Great brands like Barry’s Tea and Lyons TeaRead more
Rebranding can get you noticed and help you to expand. Sandra O’Connell finds out how to go about changing firm’s identity.Read more
Just as it takes two to tango, two separate elements must join forces to create a successful brand. Namely, these are the social and technical elements that go into building a brand that people love and customers buy into.Read more
Marketing Matters, is a new series from The Marketing Institute of Ireland, featuring perspectives from the most senior and accomplished marketers in Ireland.
In this issue, Gerard Tannam of Islandbridge Brand Development discusses his career, the challenges facing marketers today, his advice on how to be a great marketer and his favourite marketing campaign of all time.Read more
Our CEO, Gerard Tannam, was interviewed by Sales Specialist Marcus Caucus on his Inquisitor Podcast (@The_Inquisitor); listen in as GerardRead more
Our client Bonner, one of Ireland’s leading instrumentation specialists, raises the bar even higher through the launch of their new Instrumentation Programme.Read more
Whilst a referendum offers the advantage of a clear-cut decision, it’s a crude instrument to use when dealing with the nuances of relationships, whether between countries or peopleRead more
How The Future Of Marketing Looks Just Like The PastRead more
6 Tips On How To Build A Brand That Connects With CustomersRead more