Build brand bridges and reach your far shore
4 articles listed in BREAKING STORIES foot widget.
A strong brand is especially important for small businesses, which are unlikely to have the spending power or marketing resources available to larger competitors. The smaller business can play to the strengths of its brand relationship with its customers to distinguish it from other businesses in the marketplace, and so level the playing field.
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In 2021, leadership is often confused with prominence or notoriety. Yet, each of us is tasked with leadership, whether we like it or not, and must carefully decide our course of action before inviting others to join us or choosing who to follow.
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A brand helps an individual make an informed decision about the purchase they’re looking to make. View your brand through this prism as we enter this recovery period, says Gerard Tannam
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Sharing knowledge and expertise is a cost-effective way of establishing your company as a leader in its field, finds Sandra O’Connell in the Sunday Times of September 26th, 2021
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Ever feel like you’ve just been bought and sold?
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When Time Is Of The Essence: The story of how one company forged a vital link in the supply chain.
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Hey, did you see that? A flash of brilliance. Our lockdown walks along the river Dodder have been enlivened
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Hometown Hero: The story of how one man’s field of dreams became a reality.
Read moreAs supporters of Ireland’s Open Doors Initiative, we’re delighted to offer our online Building Your Bridge To Opportunity Training Course on July 13th & 14th to help open some of those closed doors.
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In business, there are few changes as significant as a rebrand.
As your brand reflects the relationship you have with your customers, it’s understandable that many business leaders feel trepidation at the thought of undertaking a rebrand.
It’s incredibly tempting to start the new year with a list of goals you want to accomplish in the next 12 months. But, while the intention is very good, executing on multiple goals may turn out to be more onerous than you thought.
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Don’t get us wrong; logos play a big role in helping to embed your brand’s visual identity in people’s minds.
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Islandbridge CEO Gerard Tannam’s submission to the Annual Unconference CongRegation.ie 2019, for presentation on 23rd November in Cong, Co. Galway.
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Gerard Tannam, in his Guest Blog on Bizplus, November 18th 2019, wrote: Great brands like Barry’s Tea and Lyons Tea
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Rebranding can get you noticed and help you to expand. Sandra O’Connell finds out how to go about changing firm’s identity.
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Just as it takes two to tango, two separate elements must join forces to create a successful brand. Namely, these are the social and technical elements that go into building a brand that people love and customers buy into.
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Marketing Matters, is a new series from The Marketing Institute of Ireland, featuring perspectives from the most senior and accomplished marketers in Ireland.
In this issue, Gerard Tannam of Islandbridge Brand Development discusses his career, the challenges facing marketers today, his advice on how to be a great marketer and his favourite marketing campaign of all time.
Read moreOur CEO, Gerard Tannam, was interviewed by Sales Specialist Marcus Caucus on his Inquisitor Podcast (@The_Inquisitor); listen in as Gerard
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Our client Bonner, one of Ireland’s leading instrumentation specialists, raises the bar even higher through the launch of their new Instrumentation Programme.
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Whilst a referendum offers the advantage of a clear-cut decision, it’s a crude instrument to use when dealing with the nuances of relationships, whether between countries or people
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How The Future Of Marketing Looks Just Like The Past
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6 Tips On How To Build A Brand That Connects With Customers
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