Brandwidth 2020 – The Year In Review
Although 2020 will be forever branded indelibly in our minds as the year of Covid-19, hindsight may find it more remarkable as the year the science fought back.
Read moreAlthough 2020 will be forever branded indelibly in our minds as the year of Covid-19, hindsight may find it more remarkable as the year the science fought back.
Read moreIn 2020, to be social is to potentially put yourself and others in your social circles in harm’s way, so how do we rethink and reconfigure our society for both the individual and the common good?
Read moreHometown Hero: The story of how one man’s field of dreams became a reality.
Read moreIn business, there are few changes as significant as a rebrand.
As your brand reflects the relationship you have with your customers, it’s understandable that many business leaders feel trepidation at the thought of undertaking a rebrand.
It’s incredibly tempting to start the new year with a list of goals you want to accomplish in the next 12 months. But, while the intention is very good, executing on multiple goals may turn out to be more onerous than you thought.
Read moreDon’t get us wrong; logos play a big role in helping to embed your brand’s visual identity in people’s minds.
Read moreIslandbridge CEO Gerard Tannam’s submission to the Annual Unconference CongRegation.ie 2019, for presentation on 23rd November in Cong, Co. Galway.
Read moreGerard Tannam, in his Guest Blog on Bizplus, November 18th 2019, wrote: Great brands like Barry’s Tea and Lyons Tea
Read moreRebranding can get you noticed and help you to expand. Sandra O’Connell finds out how to go about changing firm’s identity.
Read moreJust as it takes two to tango, two separate elements must join forces to create a successful brand. Namely, these are the social and technical elements that go into building a brand that people love and customers buy into.
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