Are You Going My Way?
On Kickstart Your Business: For many people, the cost of travelling alone in a taxi is prohibitive and probably puts the brakes on many a night out.
Even groups of friends, who might otherwise split the costs, often find themselves heading for home in different directions and unable to enjoy the economies of a shared journey. Meanwhile, the road home is likely to be filled with taxis carrying just a single passenger on board and all going their way too.
A Problem Shared
When Paul Goodwin’s corporate clothing business closed under pressure from cheap imports, he drove a taxi for three years to make ends meet. But once an entrepreneur, always an entrepreneur, and whilst plying his trade, Paul, our featured guest on this week’s Kickstart Your Business dreamed up the TaxiToShare app, which allows customers to taxi-pool if they’re headed in the same direction.
The Only Way Is Up
Gerard and George liked Paul’s simple yet effective solution to a problem shared by many people, particularly students, on a limited budget. As Gerard noted, many of the world’s emerging businesses are based on the notion of shared rather than competing resources, and Paul has identified a great opportunity to build another through his TaxiToShare app.
Paul also has separate apps in development for the Ladies Only and LGBT markets, but Gerard suggested that he focus first on establishing his mainstream offering, before considering specialist groups. He may discover in fact that there’s no need for such tightly-targeted offerings, which might anyway be accommodated within his TaxiToShare app.
Your Turn To Share
Listen back to Paul on Kickstart Your Business:
( http://openheartbranding.blogspot.ie/2016/01/are-you-going-my-way.html )
Then, why not suggest how Paul can get the whole world sharing taxis? We’d love to hear from you.
Kickstart Your Business broadcasts at 6.20pm every Thursday on Newstalk’s The Right Hook, and is available for playback immediately following the show.