Launch of a New Irish Hotel Brand – Maldron Hotels.
For the past few months, we’ve had to bite our tongues for fear we’d let the cat out of the bag about the re-branding of Quality Hotels & Comfort Inns (in Ireland) to Maldron Hotels. But that particular creature is now well and truly released following the official announcement which was reported in the Irish Independent and on Morning Ireland.
This was a great project to work on but the search for a new brand name was easily the most frustrating we’ve been involved with. When even the smallest hotel in the most obscure corner of the world, has tuned in to the importance of internet bookings, choosing a name that enabled us to secure the all-important XYZHotels.com domain proved more than a little challenging. Shortlists were painstakingly drawn up by our agency partners Bloom and then quickly torn up as we discovered those names to be already taken by someone else.
It struck us that it would have been easier to re-name a global cola brand than to tease out a new name in hospitality.
But just before panic finally set in the team struck gold. Maldron Hotels was duly checked, chosen and checked again and came through unmarked.
We like it very much (and hope you do too!) and look forward to watching the new brand’s progress over the next twelve months and beyond as it stretches and grows both here in Ireland and into the UK.