‘Openheart Branding’ features in the Irish Independent

Article taken from the Irish Independent 24th July ‘08

This marketing and branding analysis blog was recommended to me by an avid reader who pointed out the great post by Gerard Tannan on Eagle Star’s rebranding as Zurich. There’s no dull rhetoric or vacant-eyed evangelism here – it’s accessible and lively.

Tannan speaks about how well Eagle Star handled its branding with posters featuring Irish celebs like Samantha Mumba who tell us about the various nicknames and pet names by which they are known and Tannan proceeds to tell us about his.

When I started recalling my nicknames (including Meezie and Electric Shock), it actually really got me thinking about good exercises in marketing and branding.

To view this article online, check out the Silicon Republic’s Blog Digest